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Research papers

On-line qualitative research

This paper describes current developments in on-line focus group techniques and the applicability of such methodologies. The paper argues that while on-line focus groups have limitations in terms of their applications there are clear and common...

Catalogue: The Worldwide Internet Seminar 1998
Authors: Daniel Coates, Matthew Froggatt
Company: Burke, Inc.
June 15, 1998
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Citation

Coates and Froggatt (1998a, June 15). On-line qualitative research. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/on-line-qualitative-research


Research papers

A new dimension of Internet research

The following paper presents a new research tool N Viz which enables online researchers to randomly sample visitors of singular websites and web pages. The first part overviews the relevance of the tool for advertisers. The N Viz methodology is...

Catalogue: The Worldwide Internet Seminar 1998
Authors: Rolf Pfleiderer, Johan Gente
Company: Burke, Inc.
June 15, 1998
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Citation

Pfleiderer and Gente (1998a, June 15). A new dimension of Internet research. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/a-new-dimension-of-internet-research


Research papers

Using neural networks to put customer satisfaction data into action

Customer satisfaction analyses often suffer from the fact that it is difficult to compress the large amount of gathered data material into relevant, concrete action recommendations for decision makers, whereby the practical significance and operative...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Klaus Stadtler, Thomas Liehr
Company: Burke, Inc.
September 1, 1997
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Citation

Stadtler and Liehr (1997a, September 01). Using neural networks to put customer satisfaction data into action. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/using-neural-networks-to-put-customer-satisfaction-data-into-action


Research papers

New possibilities?!

“Within thirty years, we will have the technological means to create superhuman intelligence. Shortly after, the human era will be ended.” (Vernor Vinger, 1993 “The Coming Technological Singularity..,”), Impatiently looking...

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?
Author: Rolf Pfleiderer
Company: Burke, Inc.
January 1, 1997
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Citation

Pfleiderer, R. (1997a, January 01). New possibilities?! . ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/new-possibilities-


Research papers

Brand stretching

The subject of brand extensions is looked at and, in particular, the idea of 'brand stretching', in order to answer the question, "How far can a mother brand stretch, by extending itself within and across brand categories and sub-categories?" The...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Authors: Yaman Akalin, Peter Sampson
Company: Burke, Inc.
September 1, 1996
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Citation

Akalin and Sampson (1996a, September 01). Brand stretching . ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/brand-stretching-


Research papers

ISO 9000

This paper describes the motivating factors of a large and a small sized research firm in becoming ISO 9000 certified. It provides a short introduction of the basic aim, requirements and misunderstandings about the ISO 9000 standard. Different ways...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Authors: Uwe Bliesch, Christian Hothum
Companies: Burke, Inc., L+H AutomobilConsult GmbH
September 1, 1996
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Citation

Bliesch and Hothum (1996a, September 01). ISO 9000 . ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/iso-9000-


Research papers

Communication

This paper looks at the use of communication, not only advertising, as a strategic resource for creating strong links with the various segments of telecommunications users. This need was isolated by Telecom Italia as a result of the very rapid...

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place
Authors: Valeria Colombo, Patrick G. M. Standen
Companies: TIM (Telecom Italia), Burke, Inc.
June 15, 1996
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Citation

Colombo and Standen (1996a, June 15). Communication. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/communication


Research papers

Engineering a motor car that someone really wants to buy

From the standpoint of engineering (or designing) products, the case is argued for a marketing research approach that: identifies the key needs of different target groups and sets out to match them and satisfy them, within the product offer itself,...

Catalogue: Seminar 1995: Successful Product Engineering
Author: Peter Sampson
Company: Burke, Inc.
June 15, 1995
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Citation

Sampson, P. (1995a, June 15). Engineering a motor car that someone really wants to buy. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/engineering-a-motor-car-that-someone-really-wants-to-buy


Research papers

Increasing revenues in furniture sales by increasing customer retention

From a business point of view, Germany is made up of about 35 million households. These people purchase lots of food, cars, gelly babies, mountain bikes etc. And they buy lots of furniture to the value of more than 40 thousand million marks a year....

Catalogue: Seminar 1995: Facing Up To The Challenges In Retailing
Author: Wolfgang Dittrich
Company: Burke, Inc.
June 15, 1995
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Citation

Dittrich, W. (1995a, June 15). Increasing revenues in furniture sales by increasing customer retention. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/increasing-revenues-in-furniture-sales-by-increasing-customer-retention