Resources Library by ANA

Researching a global audience

As radio stations in Europe tend more towards defining their target audience, by locality, demographics, or musical taste, the BBC World Service in English continues to pursue the opposite goal of a truly global audience united only by the ability to...

Catalogue: Seminar 1991: The Expansion of Broadcast Media

Author: Liz Fuller

June 15, 1991

Attention for and appreciation of radio programmes

The main purpose of the Radio Audience Research in Holland is to establish the number of people listening to radio. The data, gathered by means of quarterhour diaries, are used to show preferences of the audience for stations and programmes. It does...

Catalogue: Seminar 1991: The Expansion of Broadcast Media

Author: Wilma de Haas

June 15, 1991

Methods of radio audience measurement comparing interview and diary techniques

Within the scope of the ARD Method Test the standard instrument of radio listener research in the FRG, daily-routine survey, according to the pattern of Media Analysis '90 was tested against two versions of diary: diary with or without coverage of...

Catalogue: Seminar 1991: The Expansion of Broadcast Media

Author: Gerhard Franz

June 15, 1991

Beyond presence

This paper presents an account of a major research study conducted at the end of 1987 on behalf of Capital Radio pic. Capital Radio is a major independent radio station broadcasting in London and its immediate environs. This study was designed with...

Catalogue: ESOMAR Congress 1988

Authors: Carole Wilkins, John Clemens, Ruth Deacon

September 1, 1988

The contribution of market research to the programme planning of an independent local radio station

This paper describes and discusses a survey conducted by Kay Brandon on behalf of Radio Haliam with the objectives of assessing the success of the Station's programming strategies in meeting the needs of the adults living in the transmission area,...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions

Authors: Keith Skues, Kay Brandon

June 15, 1987

The validity of radio measurement

Radio audience measurement is normally undertaken by means of quarter- hour-diary research. This type of measurement provides the ordinary 'ratings' that are being used for media planning as well as for programme evaluation. This data provides no...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions

Authors: Jan van Lil, Leendert van Meerem

June 15, 1987

Europe 1

The initiative taken by EUROPE 1 to ask SOFRES to carry out a more detailed study than those that have been carried out in the past on the image that the radio station presents to its listeners, dates back to the beginning of 1983.

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions

Authors: Robert Parturier, Jean-Louis Laborie

Company: KANTAR TNS Malaysia

June 15, 1987

Radio, outdoor and cinema research

The attention of the media researcher is not unnaturally concentrated on the two main advertising media. Relatively little attention is given in the UK to the cinema, radio and posters as subjects for audience research, and the reasons are not hard...

Catalogue: Consumer Market Research Handbook

Author: Frank Teer

August 1, 1986

Radio

This review paper examines the factors influencing media research design in the UK - partly technical and partly the interplay between advertisers’ needs and media owners' resources - with particular reference to the development of radio...

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?

Author: Derek Bloom

June 15, 1984