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Radio

Date of publication: June 15, 1984

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?

Author: Derek Bloom

Abstract:

This review paper examines the factors influencing media research design in the UK - partly technical and partly the interplay between advertisers’ needs and media owners' resources - with particular reference to the development of radio research under the control of JICRAR.

Derek Bloom

Author

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Research Papers

Radio sells

Catalogue: ARF/ESOMAR Worldwide Radio 2001

Authors: Uwe Domke, Christoph Wild

 

April 1, 2001

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Citation

Domke and Wild (2001a, April 01). Radio sells. ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org/documents/radio-sells


Research Papers

Radio watch

Catalogue: 2nd Radio Research Symposium

Authors: Wolfgang Werres, Reinhold Horstmann

 

June 15, 1997

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Citation

Werres and Horstmann (1997a, June 15). Radio watch. ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org/documents/radio-watch


Research Papers

Radio: Is recent history destiny?

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio

Author: Bill Ratcliffe

 

June 17, 2004

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Citation

Ratcliffe, B. (2004a, June 17). Radio: Is recent history destiny?. ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org/documents/radio-is-recent-history-destiny-


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The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
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Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Bloom, D. (1984a, June 15). Radio. ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org/documents/radio-is-recent-history-destiny-