Radio

Date of publication: June 15, 1984

Author: Derek Bloom

Abstract:

This review paper examines the factors influencing media research design in the UK - partly technical and partly the interplay between advertisers’ needs and media owners' resources - with particular reference to the development of radio research under the control of JICRAR.

Derek Bloom

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Research Papers

Research Papers

  • PDF