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Radio

Date of publication: June 15, 1984

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?

Author: Derek Bloom

Abstract:

This review paper examines the factors influencing media research design in the UK - partly technical and partly the interplay between advertisers’ needs and media owners' resources - with particular reference to the development of radio research under the control of JICRAR.

Derek Bloom

Author

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Research Papers

A radio research design for the 21st century

Catalogue: 2nd Radio Research Symposium

Authors: Lynne Robinson, Tony Twyman, Tony Wearn

 

June 15, 1997

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Citation

Robinson, Twyman and Wearn (1997a, June 15). A radio research design for the 21st century . ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/a-radio-research-design-for-the-21st-century-


Research Papers

UK radio

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Roger Gane

 

May 1, 1994

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Citation

Gane, R. (1994a, May 01). UK radio. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/uk-radio


Research Papers

Radio, outdoor and cinema research

Catalogue: Consumer Market Research Handbook

Author: Frank Teer

 

August 1, 1986

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Citation

Teer, F. (1986a, August 01). Radio, outdoor and cinema research. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/radio-outdoor-and-cinema-research


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Citation

Bloom, D. (1984a, June 15). Radio. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/radio-outdoor-and-cinema-research