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Citation

(2022a, September 23). Case study: Human Centric Innovation... On the Edge. ANA - ESOMAR. Retrieved January 14, 2025, from


https://ana.esomar.org/documents/case-study-human-centric-innovation-on-the-edge


Videos

UX, Qualitative & beyond

A multi-disciplinary meet-up for those with qualitative, UX, trend-watching & design thinking roles to discuss the power of cross-pollinating ideas and knowledge. The live discussion will be held at two different time zones on the 9th...

Catalogue: Community Circles
Authors: Tom De Ruyck, Christoph Welter
Companies: InSites Consulting, Point-Blank International GmbH
December 1, 2021
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Citation

De Ruyck and Welter (2021a, December 01). UX, Qualitative & beyond. ANA - ESOMAR. Retrieved January 14, 2025, from


https://ana.esomar.org/documents/ux-qualitative-beyond


Videos

It's time to talk

In 2019, GSK started to explore the role of an AI Self Care Coach that you can interact within a retail healthcare environment. An initiative ahead of its time and the foundation for a new digital and in-store strategic direction that is more...

Catalogue: Insights Festival 2020
Authors: Jeff Haselum, Litthya Burgin
Companies: GSK, InSites Consulting
September 15, 2020
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Citation

Haselum and Burgin (2020a, September 15). It's time to talk. ANA - ESOMAR. Retrieved January 14, 2025, from


https://ana.esomar.org/documents/it-s-time-to-talk


Videos

Conversational research

We need to give a face to research, make it more human... Enter conversational research. Thanks to the rise of bots, research can be cheaper, faster and better. We went on a journey with Nomads Foods and found how bots allow us to humanize research.

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Annelies Verhaeghe, Carine Guillou, Patricia Van der Hart
Companies: InSites Consulting, Join the Dots InSites Consulting
September 8, 2019
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Citation

Verhaeghe, Guillou and Van der Hart (2019a, September 08). Conversational research. ANA - ESOMAR. Retrieved January 14, 2025, from


https://ana.esomar.org/documents/conversational-research-10721


Videos

From hype to reality

Artificial intelligence in market research: from hype to reality! Sharing two successful case studies with pioneering clients & academia. Meet Galvin, the intelligence Insight Activation Studio assistant, and Minority Report in research...

Catalogue: Congress 2017: Visionary
Authors: Steven Debaere, Tom De Ruyck, Kristof Coussement
Company: InSites Consulting
November 27, 2017
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Citation

Debaere, De Ruyck and Coussement (2017a, November 27). From hype to reality. ANA - ESOMAR. Retrieved January 14, 2025, from


https://ana.esomar.org/documents/from-hype-to-reality-9184


Videos

We have seen the future...

Bots are taking over moderation and analysis, snappy chat conversations are the new preferred communication mode by consumers and research will happen in the consumer context. Join us in journey together with Heineken and get a glimpse on the future.

Catalogue: Global Qualitative 2017: Back to the future
Authors: Annelies Verhaeghe, Sophie Van Neck
Company: InSites Consulting
January 11, 2017
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Citation

Verhaeghe and Van Neck (2017a, January 11). We have seen the future.... ANA - ESOMAR. Retrieved January 14, 2025, from


https://ana.esomar.org/documents/we-have-seen-the-future--8950


Videos

The power is in the mix

Recent insight generation work we conducted in our own industry has demonstrated that survey research needs to change drastically. We need to become more agile, smarter and more in line with today's marketing standards, as well as better follow the...

Catalogue: Congress 2016: #WOW
Authors: Annelies Verhaeghe, Katia Pallini, Angie Deceuninck, Bianca Vucescu
Company: InSites Consulting
June 15, 2016
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Citation

Verhaeghe, Pallini, Deceuninck and Vucescu (2016a, June 15). The power is in the mix. ANA - ESOMAR. Retrieved January 14, 2025, from


https://ana.esomar.org/documents/the-power-is-in-the-mix


Videos

Research as a customer service

SkyTeam, one of the largest international airline alliances, launched a pilot customer centricity project for their key product - SkyPriority. The pilot project used an innovative approach designed to evoke a feeling of customer centricity through...

Catalogue: Congress 2016: #WOW
Authors: Annelies Verhaeghe, David van Dongen, Farrell Styers, Pieter De Vuyst
Company: InSites Consulting
June 15, 2016
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Citation

Verhaeghe, van Dongen, Styers and De Vuyst (2016a, June 15). Research as a customer service. ANA - ESOMAR. Retrieved January 14, 2025, from


https://ana.esomar.org/documents/research-as-a-customer-service


Videos

Gen-Zurveys

What will research look like in 2020 and beyond? Let us take you through a day in the life of a GenZ researcher. This future generation will not only be your newest consumer, but they will also dominate the job market as future researchers and...

Catalogue: Congress 2015: Revelations
Authors: Annelies Verhaeghe, Katia Pallini, Joeri Van den Bergh
Company: InSites Consulting
June 15, 2015
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Citation

Verhaeghe, Pallini and Van den Bergh (2015a, June 15). Gen-Zurveys. ANA - ESOMAR. Retrieved January 14, 2025, from


https://ana.esomar.org/documents/gen-zurveys