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Research papers

Revolutionising Product Testing and Optimisation with Artificial Intelligence

What do a driverless car, a drone delivering a package at the top of a skyscraper, a robotic instrument performing surgery and a robot amusing the elderly all have in common with each other? Artificial intelligence! As a unique combination of science...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Hoshang Dotiwala, Jason Cohen
Companies: IPSOS, NielsenIQ
November 22, 2023
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Citation

Dotiwala and Cohen (2023a, November 22). Revolutionising Product Testing and Optimisation with Artificial Intelligence. ANA - ESOMAR. Retrieved October 06, 2024, from


https://ana.esomar.org/documents/revolutionising-product-testing-and-optimisation-with-artificial-intelligence


Research papers

Flavour Innovation Powered by a Digital-First Approach to Leveraging Current Consumer Understanding

Data is the oil that fuels our era of innovation, technology and artificial intelligence. Data is rapidly growing, is infinite and does not ?depreciate? in value. Data can transform businesses by unlocking new insights and opportunities. On the...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Marwa Attia, Serene Wilson, Ushma Kapadia, Sagar Ramsinghani
Companies: Nestle, Kantar
November 22, 2023
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Citation

Attia, Wilson, Kapadia and Ramsinghani (2023a, November 22). Flavour Innovation Powered by a Digital-First Approach to Leveraging Current Consumer Understanding. ANA - ESOMAR. Retrieved October 06, 2024, from


https://ana.esomar.org/documents/flavour-innovation-powered-by-a-digital-first-approach-to-leveraging-current-consumer-understanding


Research papers

The evolution of product testing in the new digital world

This paper entails how CLTs can be adapted to today's needs by showcasing three case studies in the soft drinks category. We showcase how we used rapid prototyping to accelerate product development to shorten the time to market. Another case study...

Catalogue: Latin America 2020 - Insights Festival
Authors: Nikolai Reynolds, Anton Netkach, Anna Taranyan
Companies: IPSOS, PepsiCo
October 19, 2020
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Citation

Reynolds, Netkach and Taranyan (2020a, October 19). The evolution of product testing in the new digital world. ANA - ESOMAR. Retrieved October 06, 2024, from


https://ana.esomar.org/documents/the-evolution-of-product-testing-in-the-new-digital-world


Research papers

Augmented reality

Just as marketing and advertising have made augmented reality a tool to enrich the consumer experience with brands, it must also become allied for marketing research, especially in online studies.

Catalogue: Latin America 2020 - Insights Festival
Authors: Cristina Leo, Francisco Calixto
Companies: Synapsis, PepsiCo
October 19, 2020
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Citation

Leo and Calixto (2020a, October 19). Augmented reality. ANA - ESOMAR. Retrieved October 06, 2024, from


https://ana.esomar.org/documents/augmented-reality


Research papers

Finding the 80% rotten apples in your innovation pipeline

"I fully trust the predictions of product pre-testing. It is well-invested money!"In a nutshell, that's the change in perception among CEOs which would delight us.Imagine if you could test products before placing them in your sales channels in such a...

Catalogue: Insights Festival 2020
Authors: Alexander Falser, Lukas Waidelich, Marco Walter
Companies: Tchibo, Cauliflower
September 15, 2020
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Citation

Falser, Waidelich and Walter (2020a, September 15). Finding the 80% rotten apples in your innovation pipeline. ANA - ESOMAR. Retrieved October 06, 2024, from


https://ana.esomar.org/documents/finding-the-80-rotten-apples-in-your-innovation-pipeline-11584


Research papers

Conversational research

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}We need to give a face to research, make it more human... Enter conversational research....

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Annelies Verhaeghe, Alina Stanci, Patricia Van der Hart, Carine Guillou, Nick Pearson
Company: InSites Consulting
September 8, 2019
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Citation

Verhaeghe, Stanci, Van der Hart, Guillou and Pearson (2019a, September 08). Conversational research. ANA - ESOMAR. Retrieved October 06, 2024, from


https://ana.esomar.org/documents/conversational-research


Research papers

Experience crash test

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Healthcare industry is now driven by health tech! What is in the earth of future technology in terms of suitable human experience? That is where XCT Experience Crash Test...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Christophe Rebours, Nicolas Pochart
Company: GSK
September 8, 2019
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Citation

Rebours and Pochart (2019a, September 08). Experience crash test. ANA - ESOMAR. Retrieved October 06, 2024, from


https://ana.esomar.org/documents/experience-crash-test


Research papers

Please don't make me think about thinking!

Typically, consumer flavour testing is conducted using a structured questionnaire. In general, Asian consumers tend to be relatively reserved and polite in their responses in some countries. We therefore collaborated in a neuro-physiological study...

Catalogue: Asia Pacific 2019
Authors: Siew Hoong Chan, Nasrin Shafeghat
Companies: MACROMILL, INC., Dentsu Macromill Insight
May 22, 2019
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Citation

Hoong Chan and Shafeghat (2019a, May 22). Please don't make me think about thinking!. ANA - ESOMAR. Retrieved October 06, 2024, from


https://ana.esomar.org/documents/please-don-t-make-me-think-about-thinking-


Research papers

Smart data works

Our goal was to conduct a study on a research project using ‘big data’ and to compare the outcome of the analyses with traditional survey research. Online shopper ratings and review data in social media is an exciting and ‘on...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Nikolai Reynolds, Stefan Maas, Robert Wiggall
Company: Ipsos MRBI
November 11, 2018
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Citation

Reynolds, Maas and Wiggall (2018a, November 11). Smart data works. ANA - ESOMAR. Retrieved October 06, 2024, from


https://ana.esomar.org/documents/smart-data-works