You searched for: "*"
The results has been filter on Companies containing British Broadcasting Corporation (BBC).
ANA has found 24 results for you, in
121 ms.
Currently showing results 1 to 9.
Didn’t find what you were looking for? Try the Advanced Search!
Research papers
The application of rule induction and neural networks for television audience prediction
Rule induction and neural networks have been applied to audience data to produce promising results for understanding and predicting audience behaviour. Potential deployment designs suggest that this will be a fruitful way to assist the task of...
Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing
Authors: Mike Fitzsimons, Tom Khabaza, Colin Shearer
Company: British Broadcasting Corporation (BBC)
June 15, 1993
Research papers
Towards harmonization of international radio audience measurement
The paper describes work done to establish guidelines for the measurement of audiences to international radio broadcasters. Following a brief overview of the development of audience measurement services within international radio broadcasters, and a...
Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Author: Allen Cooper
Company: British Broadcasting Corporation (BBC)
June 15, 1996
Research papers
The market for audience research
To the outside observer, audience research appears essentially as the production of a set of 'objective' results on audience size, reactions or attitudes. It is tempting to feel that, because such results are often provided in the context of...
Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions
Authors: François R. Delauzun, Colin M. Wilding
Company: British Broadcasting Corporation (BBC)
June 15, 1987
Research papers
Radio research for the 21st century
This paper describes the testing and implementation of the new RAJAR audience research contract in the United Kingdom.
Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage
Authors: Peter Jenkins, Lynne Robinson, Tony Twyman, Tony Wearn
Company: British Broadcasting Corporation (BBC)
June 15, 1999
Research papers
Online panels are unsustainable: Online communities are the future
The paper discusses why the current model of online panels is unsustainable in the current Web 2.0, participatory world.It contends that the era of peak panel (like peak oil) may soon be upon us and radical solutions are required. It argues that we...
Catalogue: Panel Research 2007
Authors: Pete Comley, Matilda Andersson
Company: British Broadcasting Corporation (BBC)
October 28, 2007
Videos
Using qualitative research to develop and understand the impact of media content in difficult contexts
BBC Media Action is the BBC's international development charity who use the power of media and communication to help reduce poverty and support people in understanding their rights. Sonia Whitehead will summarise how they have used qualitative...
Catalogue: Congress 2017: Visionary
Author: Sonia Whitehead
Company: British Broadcasting Corporation (BBC)
October 26, 2017
Research papers
