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Videos

Empowering Creativity

Redefining research's role in the creative process

Catalogue: Congress 2023
Author:
Companies: Kantar, Virtual Incentives, itracks
October 5, 2023
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Citation

(2023a, October 05). Empowering Creativity. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/empowering-creativity


Videos

Breaking the Fourth Wall: Future Formats for Effective Advertising

How we as humans connect, communicate and create has permanently changed, and the future lies in breaking the fourth wall?the wall behind us, the wall we can?t see. From the metaverse to TikTok challenges, the public is clamouring for blended,...

Catalogue: Congress 2023
Authors: Lisa Speck, Steve Silvers
Companies: Kantar, Qrious Insights
September 27, 2023
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Citation

Speck and Silvers (2023a, September 27). Breaking the Fourth Wall: Future Formats for Effective Advertising. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/breaking-the-fourth-wall-future-formats-for-effective-advertising-12169


Research papers

Research Means Change For Africa

While the world s media continues to show Africa as a region of conflict, terrorism and sharp poverty, and artoffers us glimpses of Africas breathtaking landscapes, amazing fauna and luxurious flora, research reveals thereal face of Africa: the true...

Catalogue: Congress 2022: 75th Anniversary
Author: Ndeye Diagne
Company: Kantar
September 23, 2022
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Citation

Diagne, N. (2022a, September 23). Research Means Change For Africa. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/research-means-change-for-africa


Webinars

De-Risking Disruption

What's it about?Disruptions are the new normal, meaning that discontinuities will be a feature of the marketplace not the exception. And in this future, volatility will become more characteristic of the consumer experience in the marketplace and in...

Catalogue: Webinars 2022
Authors: J. Walker Smith, Stephen Kraus
Companies: MRII, Kantar
July 14, 2022
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Citation

Smith and Kraus (2022a, July 14). De-Risking Disruption. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/de-risking-disruption


Webinars

Discovering the Hidden Keys to Happiness Around the World

Six market researchers from around the world have been set the challenge to independantly analyse 130,000 open ended comments gathered from a survey sent to 20,000 people in 10 different countries around the world, to try and uncover some of the...

Catalogue: Webinars 2021
Authors: Jon Puleston, Frank Buckler, Vanessa Oshima, Christian Holst, Robert Held, Siyanda Mohutsiwa, Leigh Caldwell
Companies: ESOMAR, Kantar, Irrational Agency, Success Drivers, Babbel, Frankfurt University of Applied Sciences, Heart Data
November 11, 2021
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Citation

Puleston et al. (2021a, November 11). Discovering the Hidden Keys to Happiness Around the World. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/discovering-the-hidden-keys-to-happiness-around-the-world


Videos
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Citation

Findlay, K. (2021a, October 25). The Evolution of Market Research into 'Brandtech'. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/the-evolution-of-market-research-into-brandtech-


Videos
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Citation

Bubani and Southgate (2021a, July 28). Trust in Media: The New Publishing Battleground. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/trust-in-media-the-new-publishing-battleground


Research papers

Trust in Media: The New Publishing Battleground

Consumer trust is important for all kinds of brands, but we see lower trust for many media channels and media brands. Trust levels for advertising formats and environments also differ dramatically between marketers and consumers. This article...

Catalogue: Trust and Transformation
Authors: Gonca Bubani, Duncan Southgate
Company: Kantar
July 28, 2021
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Citation

Bubani and Southgate (2021a, July 28). Trust in Media: The New Publishing Battleground. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/trust-in-media-the-new-publishing-battleground-11762


Videos

Young ESOMAR Society (YES) Award Finalists

60 seconds pitches from the YES Award Finalists:StandardisationPrachi Jadhav, Kantar, IndiaModern Ways of Data CollectionSudeep Raj Rajagopal, Ipsos, IndiaMagic of Integration to Close the Gap Between Say & DoNeha Firdous, Diageo,...

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Prachi Jadhav, Sudeep Raj Rajagopal, Neha Firdous, Sneha Wankhade
Companies: IPSOS, Kantar, Diageo
November 12, 2020
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Citation

Jadhav, Rajagopal, Firdous and Wankhade (2020a, November 12). Young ESOMAR Society (YES) Award Finalists. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/young-esomar-society-yes-award-finalists