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Webinars

Discovering the Hidden Keys to Happiness Around the World

Six market researchers from around the world have been set the challenge to independantly analyse 130,000 open ended comments gathered from a survey sent to 20,000 people in 10 different countries around the world, to try and uncover some of the...

Catalogue: Webinars 2021
Authors: Jon Puleston, Frank Buckler, Vanessa Oshima, Christian Holst, Robert Held, Siyanda Mohutsiwa, Leigh Caldwell
Companies: ESOMAR, Kantar, Irrational Agency, Success Drivers, Babbel, Frankfurt University of Applied Sciences, Heart Data
November 11, 2021

Research papers

Can social listening replace surveys?

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}C-Suites around the globe are asking for real-time measures and market research budgets are cut. Can we really substitute costly brand trackers with AI-generated predictions out of...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Frank Buckler, Christiane Reimann
September 8, 2019

Videos

Can social listening replace surveys?

C-Suites around the globe are asking for real-time measures and market research budgets are cut. Can we really substitute costly brand trackers with AI-generated predictions out of social listening data? Intel took it to the test.

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Christiane Reimann, Frank Buckler
September 8, 2019

Research papers

How SONOS understands drivers of NPS by using AI better, faster, cheaper

Text data is an untapped goldmine: By using text categorizations, AI can predict NPS better than with closed questions. NLP analytics had been used for auto-coding with great precision. Results shaped SONOS' product development strategy.

Catalogue: Congress 2018
Authors: Frank Buckler, Dennis Brosnan
September 23, 2018

Videos

How SONOS understands drivers of NPS by using AI better, faster, cheaper

Text data is an untapped goldmine: By using text categorizations, AI can predict NPS better than with closed questions. NLP analytics had been used for auto-coding with great precision. Results shaped SONOS' product development strategy.

Catalogue: Congress 2018
Authors: Frank Buckler, Dennis Brosnan
September 23, 2018

Videos

The artificial creativity project

Science showed that 70% of communication is about its creative content not marketing power. Traditional research however measures just rational requirements. This presentation is a call-to-action- a call to combine all research and analysis sources...

Catalogue: Congress 2017: Visionary
Authors: Frank Buckler, Graeme Newell
November 7, 2017

Research papers

The artificial creativity project

Science showed that 70% of communication is about its creative content not marketing power. Traditional research however measures just rational requirements. This presentation is a call-to-action - a call to combine all research and analysis sources...

Catalogue: Congress 2017: Visionary
Authors: Frank Buckler, Graeme Newell
August 27, 2017

Research papers

Sound research

"How can we increase brand consideration and purchase intention." This is a fundamental question that any consumer brand faces. This is exactly what SONOS, the pioneer of the wireless home audio market, wanted to explore further. The first step was...

Catalogue: Congress 2016: #WOW
Authors: David Feick, Frank Buckler
September 22, 2016

Videos

Sound research

How SONOS boosted its growth trajectory by leveraging a universal structure modeling

Catalogue: Congress 2016: #WOW
Authors: David Feick, Frank Buckler
June 15, 2016