Resources Library by ANA

Research World (July 2007)

No-one would deny that online research has grown enormously and that it has become a dominant data collection method. It is clear that online behaviour has also changed rapidly, especially if we take into account Web 2.0 initiatives in creating a...

Catalogue: Research World 2007

Author: ESOMAR B.V.

July 1, 2007

Revue Française du Marketing (Juillet 2007)

Dans ce numéro de la Revue Française du Marketing, vous allez trouver cinq articlesaux thèmes actuels et fort divers. Les auteurs français, tunisiens, italiensou canadiens sont le plus souvent des universitaires aux divers stades deleur...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

July 1, 2007

Building an online rural panel in an offline market

The paper relates the story of building an online rural panel in Malaysia, an emerging market with low Internet penetration. Until now, tapping the rural mind has been a time consuming, costly and unreliable business; but we can't do without those...

Catalogue: Asia Pacific 2007

Authors: Sandra van Hellemond, Hubertien Koopman

March 12, 2007

SMS and WAP

This paper describes the results of two tests to examine how mobile phone technology can be used in association with online research. The first test demonstrates how text messaging can be used to boost response to an online study. The second test...

Catalogue: Panel Research 2006

Authors: Charles Pearson, Kevin Goldberg, Lucy Eyers

Company: Research Now SSI

October 8, 2006

Nokia colors

This paper analyzes the main results of the online Product-Test eCMetrics carried out during the first quarter of 2006 to define the colors of Nokia's mobile line. The quantitative research study was performed in Argentina, Brazil, Chile, Colombia,...

Catalogue: Latin America 2006

Authors: Ivan Casas, Gonzalo Peña, Jose Sosa

October 8, 2006

Emerging from the shadow of consumer panels

This paper reviews the specific challenges faced by Business to Business (B2B) researchers in using internet access panels.The history of internet research has been dominated by the consumer perspective although the move away from traditional data...

Catalogue: Panel Research 2006

Author: Marek Vaygelt

October 8, 2006

Electronic word-of-mouth

The Internet enables customers to obtain electronic Word-of-Mouth from other customers.This paper illustrates a qualitative research project to identify customer motives for reading other customers' online articulations from online consumer opinion...

Catalogue: Congress 2006: Foresight

Authors: Jamie Burton, Marwan Khammash, Katherine Allan

September 17, 2006

The shift to on-line research

This presentation sets out benefits and disadvantages of online as a research methodology. Rigorous processes and quality controls are necessary in setting up good online research. Clients need reliable and representative sample frames to work with...

Catalogue: Asia Pacific 2006

Authors: Brian Fine, Steven Davies, Jim Alexander

Company: AMR

March 19, 2006

Research World (February 2006)

Market research has also been transformed and has accelerated, especially online. As a medium for collecting data, the Internet undeniably offers a number of advantages -in addition to speed, it also helps to bridge distances bringing proximity....

Catalogue: Research World 2006

Author: ESOMAR B.V.

February 1, 2006