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Webinars

Reaching millennials

There are more than 80 million millennials in the United States and they spend approximately $600 billion shopping each year. From these statistics alone, it is clear that millennial feedback is an imperative part of many research studies....

Catalogue: Webinars 2016
Author: Holly DeMuro
June 15, 2016

Webinars

Best practices for conducting international research

You will learn about important aspects like:-How to adapt sampling practices to international research-How to locally adjust the questionnaire design-Understanding cross cultural scaling-The importance of understanding the local culture and its...

Catalogue: Webinars 2016
Authors: Rosie Ayoub, Michael Petri
June 15, 2016

Webinars

ESOMAR and GRBN joint Webinar: Using samples in online market research

The ESOMAR/GRBN Online Research Guideline provides researchers with best practice guidance to help users and providers understand how evolving approaches to online sampling can impact and potentially compromise data quality.This webinar takes that...

Catalogue: Webinars 2016
Authors: Reg Baker, Melanie Courtright, Jackie Lorch
June 15, 2016

Webinars

Future of market research

Merging data streams, Big Data, machine learning, robotics, start-up’s, wearables, IoT and market disruption. Just some of the challenges and opportunities facing suppliers of market research now and in the future. How do research agencies cope?...

Catalogue: Webinars 2016
Authors: Finn Raben, Judith Passingham, Eric Meerkamper, Knut Aasrud
June 15, 2016

Webinars

Future of market research

If we agree that the industry needs to change then we are going to need a different mindset. Our current model may well need to adapt with a far great emphasis on 'output' in the form of insights than on better technology and process. So, how do we...

Catalogue: Webinars 2016
Authors: Finn Raben, Ian McVey, John Kearon, Mario Callegaro
June 15, 2016

Webinars

Anatomy of a perfect survey

This webinar will detail the sources and the scope of previous research and then summarise how to build the perfect survey from the feet up. You will learn best practice elements of taking an objective-led approach to questionnaires, all within in a...

Catalogue: Webinars 2016
Author: Luke Sehmer
June 15, 2016

Webinars

ESOMAR and GRBN joint Webinar: Using incentives and sweepstakes in international online research

This webinar takes that guidance and explains in further detail what every researcher should know about incentives and sweepstakes. Expert speakers will guide you through the key issues for professional best practice, how to avoid some of the legal...

Catalogue: Webinars 2016
Authors: Mario Callegaro, Enrique Domingo de Bias, Debrah Harding
June 15, 2016

Webinars

Fit for purpose

Today's researchers have more ways than before to collect useful data, yet most of us specialize in only one or two methods. And so we squeeze the client's problem into our solution.The University of Georgia's recently revised Principles of Market...

Catalogue: Webinars 2016
Author: Pete Cape
June 15, 2016

Webinars

To beacon or not to beacon

The use of beacon and location triggering feedback is one of the latest trends and presents a great opportunity for Market Research organizations. Mobile panel apps using beacon and GPS technology are able to detect the location of a respondent...

Catalogue: Webinars 2016
Author: Miguel Ramos
June 15, 2016