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You searched for: "*"

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Research papers

Artificial Intelligence in Telecom

When Artificial Intelligence like chatbots is developed to make genuine connections with humans' beings, it can make a real impact on customer experience.

Catalogue: Latin America 2020 - Insights Festival

Authors: Catalina Bonnet, Andrea Maldonado, Natalia Carrasco, Hector Navarrete

Companies: Kantar, Entel

October 19, 2020

Videos

Artificial Intelligence in Telecom

When Artificial Intelligence like chatbots is developed to make genuine connections with humans' beings, it can make a real impact on customer experience.

Catalogue: Latin America 2020 - Insights Festival

Authors: Andrea Maldonado, Catalina Bonnet

Companies: Entel, Kantar

October 19, 2020

Videos

The alchemical marriage of Big Data and Qual

This presentation talks about the hybrid approach combining big data analytics and qualitative research - with a special spotlight on Kenya and Ethiopia.

Catalogue: Fusion 2019

Authors: Victor Ikawa, Sergey Sheykhetov

Companies: Safaricom, Kantar

November 10, 2019

Research papers

The alchemical marriage of Big Data and Qual

This presentation talks about the hybrid approach combining big data analytics and qualitative research - with a special spotlight on Kenya and Ethiopia.

Catalogue: Fusion 2019

Authors: Victor Ikawa, Sergey Sheykhetov

Companies: Safaricom, Kantar

November 10, 2019

Videos

The road to happiness (Portuguese)

A brand in crisis. A cut-throat category. No money to spend. How do you rebuild a brand after it has made headlines for all the wrong reasons? Oi used emotion and smart research to wipe out marketing waste and begin the climb back to happiness.

Catalogue: Latin America 2019

Authors: Celia Nishio, Juliana Romano

Company: System1 Research Ltd

April 8, 2019

Research papers

The road to happiness

A brand in crisis. A cut-throat category. No money to spend. How do you rebuild a brand after it has made headlines for all the wrong reasons? Oi used emotion and smart research to wipe out marketing waste and begin the climb back to happiness.

Catalogue: Latin America 2019

Authors: Celia Nishio, Juliana Romano

Company: System1 Research Ltd

April 7, 2019

Videos

Intelligence amplification

This project is a first step to driving predictive diagnostics to enhance some elements of brand health tracking. We created a 360Â° view of brand health by looking at customer and non-customerâs relationships with telecom brands through...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Darren Hanson, Gaelle Bertrand

Company: Kantar

November 11, 2018

Research papers

Intelligence amplification

This project is a first step to driving predictive diagnostics to enhance some elements of brand health tracking. We created a 360Â° view of brand health by looking at customer and non-customerâs relationships with telecom brands through...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Darren Hanson, Gaelle Bertrand

Company: Kantar

November 11, 2018

Videos

Orange embraces the digital age for superior insights

By embracing digital technology, Orange provides decentralised data access to democratise more cost- effective, in-depth and timely insights. This elevates the research impact on decision-making, maximising its relevance to their business.

Catalogue: Congress 2017: Visionary

Authors: Russell King, Geoff Lowe

Company: Infotools

November 27, 2017

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January

1947

December

2023

You searched for: "*"

Research papers

When Artificial Intelligence like chatbots is developed to make genuine connections with humans' beings, it can make a real impact on customer experience.

Catalogue: Latin America 2020 - Insights Festival

Authors: Catalina Bonnet, Andrea Maldonado, Natalia Carrasco, Hector Navarrete

Companies: Kantar, Entel

October 19, 2020

Citation

Videos

When Artificial Intelligence like chatbots is developed to make genuine connections with humans' beings, it can make a real impact on customer experience.

Catalogue: Latin America 2020 - Insights Festival

Authors: Andrea Maldonado, Catalina Bonnet

Companies: Entel, Kantar

October 19, 2020

Citation

Videos

This presentation talks about the hybrid approach combining big data analytics and qualitative research - with a special spotlight on Kenya and Ethiopia.

Catalogue: Fusion 2019

Authors: Victor Ikawa, Sergey Sheykhetov

Companies: Safaricom, Kantar

November 10, 2019

Citation

Research papers

This presentation talks about the hybrid approach combining big data analytics and qualitative research - with a special spotlight on Kenya and Ethiopia.

Catalogue: Fusion 2019

Authors: Victor Ikawa, Sergey Sheykhetov

Companies: Safaricom, Kantar

November 10, 2019

Citation

Videos

A brand in crisis. A cut-throat category. No money to spend. How do you rebuild a brand after it has made headlines for all the wrong reasons? Oi used emotion and smart research to wipe out marketing waste and begin the climb back to happiness.

Catalogue: Latin America 2019

Authors: Celia Nishio, Juliana Romano

Company: System1 Research Ltd

April 8, 2019

Citation

Research papers

A brand in crisis. A cut-throat category. No money to spend. How do you rebuild a brand after it has made headlines for all the wrong reasons? Oi used emotion and smart research to wipe out marketing waste and begin the climb back to happiness.

Catalogue: Latin America 2019

Authors: Celia Nishio, Juliana Romano

Company: System1 Research Ltd

April 7, 2019

Citation

Videos

This project is a first step to driving predictive diagnostics to enhance some elements of brand health tracking. We created a 360Â° view of brand health by looking at customer and non-customerâs relationships with telecom brands through...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Darren Hanson, Gaelle Bertrand

Company: Kantar

November 11, 2018

Citation

Research papers

This project is a first step to driving predictive diagnostics to enhance some elements of brand health tracking. We created a 360Â° view of brand health by looking at customer and non-customerâs relationships with telecom brands through...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Darren Hanson, Gaelle Bertrand

Company: Kantar

November 11, 2018

Citation

Videos

By embracing digital technology, Orange provides decentralised data access to democratise more cost- effective, in-depth and timely insights. This elevates the research impact on decision-making, maximising its relevance to their business.

Catalogue: Congress 2017: Visionary

Authors: Russell King, Geoff Lowe

Company: Infotools

November 27, 2017

Citation

This project is a first step to driving predictive diagnostics to enhance some elements of brand health tracking. We created a 360Â° view of brand health by looking at customer and non-customerâs relationships with telecom brands through...

This project is a first step to driving predictive diagnostics to enhance some elements of brand health tracking. We created a 360Â° view of brand health by looking at customer and non-customerâs relationships with telecom brands through...