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Ward, P. (1965a, June 15). Product planning and emerging market needs. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/product-planning-and-emerging-market-needs
de Felice, J. (1965a, June 15). Opinion and market research in France. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/opinion-and-market-research-in-france
Veraart, M. (1965a, June 15). Market research in The Netherlands. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/market-research-in-the-netherlands
Harding, D. (1965a, June 15). Trends in test marketing research. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/trends-in-test-marketing-research
Parfitt, J. (1965a, June 15). The uses of consumer panels for media research. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/the-uses-of-consumer-panels-for-media-research
Warner, B. (1965a, June 15). Operational research, market research and advertising. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/operational-research-market-research-and-advertising
Caffyn, J. M. (1965a, June 15). Telpex research. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/telpex-research
Johannsen, Alpers and Berent (1965a, April 01). Measuring and predicting sales effectiveness of advertisements . ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/measuring-and-predicting-sales-effectiveness-of-advertisements-
Alpers, H. (1964a, September 07). Experiments in comparative content of copy-test. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/experiments-in-comparative-content-of-copy-test