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Videos
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Citation

Hess, M. (2023a, October 05). Facing Reality in the B2B Market. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/facing-reality-in-the-b2b-market


Videos

Insights to rebuild a B2B Business

How to rebuilt a B2B business: the Standard Chartered Commercial Banking case study.

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Susan Burrell, Swami Srinivasan
May 23, 2018
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Citation

Burrell and Srinivasan (2018a, May 23). Insights to rebuild a B2B Business. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/insights-to-rebuild-a-b2b-business


Videos

IoT and market research (Spanish)

The Internet of things (IoT) has disrupted several industries in the recent years. Logistics, medicine, manufacturing, and much more but market research is not one of them. Several reasons explain this, but the main reason is that the data required...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Jorge Andrés Mendez, Ricardo Velasquez
Company: Synapsis
May 14, 2018
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Citation

Mendez and Velasquez (2018a, May 14). IoT and market research (Spanish). ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/iot-and-market-research-spanish-


Research papers

IoT and market research

The Internet of things (IoT) has disrupted several industries in the recent years. Logistics, medicine, manufacturing, and much more but market research is not one of them. Several reasons explain this, but the main reason is that the data required...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Esteban Angel, Javier Cartagena, Jorge Andrés Mendez, Ricardo Velasquez, Maria Alejandra León
Company: Synapsis
March 19, 2018
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Citation

Angel, Cartagena, Mendez, Velasquez and León (2018a, March 19). IoT and market research. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/iot-and-market-research


Videos

Call yourself a developer?

Microsoft needed to accurately identify their prime target of developers. Their solution lies at the intersection of consumer and B2B research. Learn why Microsoft needed to use one to figure out the other while exploring secondary data sets.The...

Catalogue: Congress 2017: Visionary
Authors: Hetty Fore, Renuka Iyer, Keith Phillips
Company: Research Now SSI
November 27, 2017
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Citation

Fore, Iyer and Phillips (2017a, November 27). Call yourself a developer?. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/call-yourself-a-developer--9178


Research papers

Accelerating B2B sales with Big Data

How Universal Avenue increased earnings for their B2B sales team by creating advanced predictions based on internal and external data streams.

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Jonatan Hedin, Stephen Kirk
November 20, 2017
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Citation

Hedin and Kirk (2017a, November 20). Accelerating B2B sales with Big Data. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/accelerating-b2b-sales-with-big-data


Research papers

Call yourself a developer?

Microsoft needed to accurately identify their prime target of developers. Their solution lies at the intersection of Consumer and B2B research. Learn why Microsoft needed to use one to figure out the other, while exploring secondary data sets.The...

Catalogue: Congress 2017: Visionary
Authors: Hetty Fore, Renuka Iyer, Keith Phillips
Company: Research Now SSI
September 5, 2017
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Citation

Fore, Iyer and Phillips (2017a, September 05). Call yourself a developer?. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/call-yourself-a-developer-


Videos

Looking for B2B research partners in Latin America

While Latin America is a strategically vital market for B2B global manufacturers across multiple industries (accounting anywhere from 8% to 30% of global sales), the amount of research work commissioned into the region has not caught up with this...

Catalogue: Latin America 2017: #IN
Authors: Anne-Laure Lebaron, Olga Adushkina, Tatiana Barakshina
Companies: Bazis, Kynetec UK Ltd
June 15, 2017
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Citation

Lebaron, Adushkina and Barakshina (2017a, June 15). Looking for B2B research partners in Latin America. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/looking-for-b2b-research-partners-in-latin-america


Videos

Accelerating B2B sales with Big Data

How Universal Avenue increased earnings for their B2B sales team by creating advanced predictions based on internal and external data streams.

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Jonatan Hedin, Stephen Kirk
January 15, 2017
×

Citation

Hedin and Kirk (2017a, January 15). Accelerating B2B sales with Big Data. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/accelerating-b2b-sales-with-big-data-8953