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Accelerating B2B sales with Big Data

Date of publication: November 20, 2017

Catalogue: Big Data World 2017: Smart Data Integration

Authors: Jonatan Hedin, Stephen Kirk

Abstract:

How Universal Avenue increased earnings for their B2B sales team by creating advanced predictions based on internal and external data streams.

Jonatan Hedin

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Stephen Kirk

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Hedin and Kirk (2017a, November 20). Accelerating B2B sales with Big Data. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-big-data-lab