Resources Library by ANA

Encounters in the EC politics

We live in a dynamic world. Conditions are changing all the time both in and outside the EC. Denmark and Danish agriculture who have a large foreign trade is particularly aware of this development.It demands new aims for the EC co-operation. A...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe

Author: K. A. Bustrup

June 15, 1985

The 'ombudsman' for children: The needs of young consumers

The paper describes how information about the needs of children must be communicated to planners, policy makers, as well as to groups that produce and market products designed for - or used by- children. If information and communication prove...

Catalogue: Seminar 1984: Marketing To Children And Young Consumer

Author: Maalfrid Grude Flekkoy

June 15, 1984

The positioning of two leader magazines in the women's "A" and news magazines periodical market (Italian)

This paper illustrates the policies set by Arnoldo Mondadori to maintain its magazines continually in line with the cultural evolutions of the Italian society. A number of specific strategies within the "Women's Magazines A" and the "News Magazines"...

Catalogue: Seminar 1983: Publishing A Better Product

Author: Andreina Vanni

November 23, 1983

The positioning of two leader magazines in the women's "A" and news magazines periodical market

This paper illustrates the policies set by Arnoldo Mondadori to maintain its magazines continually in line with the cultural evolutions of the Italian society. A number of specific strategies within the "Women's Magazines A" and the "News Magazines"...

Catalogue: Seminar 1983: Publishing A Better Product

Author: Andreina Vanni

November 23, 1983

Providing guidance for decisions regarding labor market policy: The influence growing scepticism of technology has upon the choice of engineering as a field of study (German)

The Allensbach investigation on the impact growing scepticism toward technology has upon the choice of engineering as a field of study at first glance seems to represent a case where the original question is already outdated by the time the results...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Author: Rüdiger Schulz

Company: Institut für Demoskopie Allensbach GmbH

June 15, 1983

Providing guidance for decisions regarding labor market policy: The influence growing scepticism of technology has upon the choice of engineering as a field of study

The Allensbach investigation on the impact growing scepticism toward technology has upon the choice of engineering as a field of study at first glance seems to represent a case where the original question is already outdated by the time the results...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Author: Rüdiger Schulz

Company: Institut für Demoskopie Allensbach GmbH

June 15, 1983

Why computerised financial reporting and consolidation systems?

Government regulations make it mandatory for all companies to publish their financial data on a periodic basis. Again presentation of the financial data have to conform to certain accounting standards and be approved by the certified public...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally

Authors: K. S. Radhakrishnan, L. A. Soenen

June 15, 1982

Product/assortment policy from the point of view of manufacturers and retailers, based on a special analysis

The conflict of targets between manufacturers and traders with regard to the product-line to be carried is already existing as long as there are dealers selling merchandise produced by somebody else, the producers. This target cannot be solved even...

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers

Author: Manfred Lange

June 15, 1982

Using social surveys for prediction

This paper illustrates some of the ways in which sample survey data can be used to make predictions about aspects of society. It examines the use of data from continuous surveys to make short term predictions based on time series and the use of...

Catalogue: Papers 1982: Social Research And Prediction

Author: Frank E. Whitehead

June 15, 1982