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The positioning of two leader magazines in the women's "A" and news magazines periodical market (Italian)

Date of publication: November 23, 1983

Catalogue: Seminar 1983: Publishing A Better Product

Author: Andreina Vanni

Abstract:

This paper illustrates the policies set by Arnoldo Mondadori to maintain its magazines continually in line with the cultural evolutions of the Italian society. A number of specific strategies within the "Women's Magazines A" and the "News Magazines" are also illustrated.

Andreina Vanni

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Research Papers

The positioning of two leader magazines in the women's "A" and news magazines periodical market

Catalogue: Seminar 1983: Publishing A Better Product

Author: Andreina Vanni

 

November 23, 1983

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Citation

Vanni, A. (1983a, November 23). The positioning of two leader magazines in the women's "A" and news magazines periodical market . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-positioning-of-two-leader-magazines-in-the-women-s-a-and-news-magazines-periodical-market-


Research Papers

The dimensions of attractiveness in women's magazines

Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing

Authors: Ada Giaquinto, Michael Edwardson, Kip Williams, Ladd Wheeler

 

June 15, 1999

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Citation

Giaquinto, Edwardson, Williams and Wheeler (1999a, June 15). The dimensions of attractiveness in women's magazines. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-dimensions-of-attractiveness-in-women-s-magazines


Research Papers

The value of women's magazines for advertisers

Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing

Authors: Paola Furlanetto, Giulia Ceriani

Company: Ipsos MRBI

June 15, 1999

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Citation

Furlanetto and Ceriani (1999a, June 15). The value of women's magazines for advertisers. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-value-of-women-s-magazines-for-advertisers


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Citation

Vanni, A. (1983a, November 23). The positioning of two leader magazines in the women's "A" and news magazines periodical market (Italian). ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-value-of-women-s-magazines-for-advertisers