Resources Library by ANA

Price sensitivity analysis in the UK pharmaceutical market

The purpose of this paper is to outline the considerations that should be taken into account when choosing the optimum price for a new product in the United Kingdom. The paper will cover three broad areas. Firstly the determination of a target price...

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry

Authors: Richard Dajda, David Owen

Company: KANTAR TNS Malaysia

June 15, 1987

Interactive measurement of sales response

This paper reviews the effect of enhancing the value of a pharmaceutical panel by offering the monthly data as both printed reports and through an on-line database service. The panel, JIGSAW, has been running for some 24 months in the UK, based upon...

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions

Authors: Roger Western, Mark Katz

June 15, 1987

Doctors and prescribing

This paper suggests that pricing decision-making should encompass the attitudes and prescribing motivations of doctors - not merely towards our projected marketing platform in the context of directly competitive pricing but also in the macro sense...

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry

Author: Roger Western

June 15, 1987

An on-line database of a government-sponsored training scheme

The Youth Training Scheme (YTS) is one of a number of training programmes administered by the Manpower Services Commission (MSC) in the UK. From its introduction in the spring of 1983 YTS offered one year of combined training and work experience to...

Catalogue: Seminar 1987: M.M.I.S- Useful For The User

Authors: Duncan Gray, Stephen Kelly

June 15, 1987

Radio, outdoor and cinema research

The attention of the media researcher is not unnaturally concentrated on the two main advertising media. Relatively little attention is given in the UK to the cinema, radio and posters as subjects for audience research, and the reasons are not hard...

Catalogue: Consumer Market Research Handbook

Author: Frank Teer

August 1, 1986

Desk research

The chapter is split into two sections: the first dealing with the uses and practices of desk research - what is desk research, what it can do, who undertakes it and in what circumstances; the second covering the all-important question of sources of...

Catalogue: Consumer Market Research Handbook

Author: Nigel Newson-Smith

August 1, 1986

The marketing of financial services to the corporate sector

This paper deals with the growing interest in the marketing of services to the corporate sector. It takes as an example the marketing of financial services which in the United Kingdom is receiving increasing attention from a wide range of financial...

Catalogue: Seminar 1986: Problem Solving In Industrial Marketing

Author: Lionel Gordon

June 15, 1986

The paradox of 'the new qualitative research'

This paper reviews some features of the current state of qualitative research in the UK. The concept of the New Qualitative Research is defined in terms of a combination of volume, status and theoretical orientation. The authors fervently hope that...

Catalogue: Seminar 1986: Qualitative Methods Of Research

Authors: Stephen Wells, Tony Lunn

June 15, 1986

Readership surveys in business markets

Over recent years, our company has been engaged in several readership studies both by personal face to face and by telephone methods amongst businessmen in general and amongst specific target groups of businessmen. In the following, I should like to...

Catalogue: Seminar 1986: New Developments In Media Research

Author: Erhard Meier

June 15, 1986