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Research papers

Insights 24/7

How can we know in real-time what consumers want?It is necessary to stop resisting change, to go with new contexts and forms of communication by transforming research methodologies into a 24/7 look.

Catalogue: Latin America 2020 - Insights Festival
Authors: Damián Suárez, Sebastián Silva
Companies: Givaudan, Mega Research
October 19, 2020
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Citation

Suárez and Silva (2020a, October 19). Insights 24/7. ANA - ESOMAR. Retrieved March 21, 2025, from


https://ana.esomar.org/documents/insights-24-7


Videos

Insights 24/7

How can we know in real-time what consumers want?It is necessary to stop resisting change, to go with new contexts and forms of communication by transforming research methodologies into a 24/7 look.

Catalogue: Latin America 2020 - Insights Festival
Authors: Damián Suárez, Sebastián Silva
Companies: Givaudan, Mega Research
October 19, 2020
×

Citation

Suárez and Silva (2020a, October 19). Insights 24/7. ANA - ESOMAR. Retrieved March 21, 2025, from


https://ana.esomar.org/documents/insights-24-7-11621


Research papers

Talking with machines

The everyday use of technology has been changing our perspective regarding what we are as individuals, and what we are able to deliver. The access to technology has also been transforming us as consumers, changing our behaviours, values and our...

Catalogue: Latin America 2020 - Insights Festival
Authors: João Pedro Calixto, Marcelo Chanis
Companies: Netquest, On the Go Survey Chats
October 19, 2020
×

Citation

Calixto and Chanis (2020a, October 19). Talking with machines. ANA - ESOMAR. Retrieved March 21, 2025, from


https://ana.esomar.org/documents/talking-with-machines


Videos

Talking with machines

The everyday use of technology has been changing our perspective regarding what we are as individuals, and what we are able to deliver. The access to technology has also been transforming us as consumers, changing our behaviours, values and our...

Catalogue: Latin America 2020 - Insights Festival
Authors: João Pedro Calixto, Mariano Garrido
Companies: On the Go Survey Chats, Netquest
October 19, 2020
×

Citation

Calixto and Garrido (2020a, October 19). Talking with machines. ANA - ESOMAR. Retrieved March 21, 2025, from


https://ana.esomar.org/documents/talking-with-machines-11625


Research papers

Artificial Intelligence in Telecom

When Artificial Intelligence like chatbots is developed to make genuine connections with humans' beings, it can make a real impact on customer experience.

Catalogue: Latin America 2020 - Insights Festival
Authors: Catalina Bonnet, Andrea Maldonado, Natalia Carrasco, Hector Navarrete
Companies: Kantar, Entel
October 19, 2020
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Citation

Bonnet, Maldonado, Carrasco and Navarrete (2020a, October 19). Artificial Intelligence in Telecom. ANA - ESOMAR. Retrieved March 21, 2025, from


https://ana.esomar.org/documents/artificial-intelligence-in-telecom


Research papers

Havanna Reinvention

We share the case of Havanna - a relevant company in Argentina, valuable and respected in a region that leads one of those few (and at this point we would say strange) categories that have no multi-national competence, and is therefore responsible...

Catalogue: Latin America 2020 - Insights Festival
Authors: Alan Aurich, Alejandro Alcedo, Fernando Moiguer, Magdalena Iocco, Lorena Cura
Companies: Compañia de Negocios Moiguer, Havanna
October 19, 2020
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Citation

Aurich, Alcedo, Moiguer, Iocco and Cura (2020a, October 19). Havanna Reinvention. ANA - ESOMAR. Retrieved March 21, 2025, from


https://ana.esomar.org/documents/havanna-reinvention


Videos

Artificial Intelligence in Telecom

When Artificial Intelligence like chatbots is developed to make genuine connections with humans' beings, it can make a real impact on customer experience.

Catalogue: Latin America 2020 - Insights Festival
Authors: Andrea Maldonado, Catalina Bonnet
Companies: Entel, Kantar
October 19, 2020
×

Citation

Maldonado and Bonnet (2020a, October 19). Artificial Intelligence in Telecom. ANA - ESOMAR. Retrieved March 21, 2025, from


https://ana.esomar.org/documents/artificial-intelligence-in-telecom-11629


Webinars

eTrack® - Agile quant-qual pre-testing for real-time assessment and deeper understanding

eTrack® is a quant-qual methodology for pre-testing and concept screening that Happy Thinking People has been running in live sessions for over 20 years. It provides quick and actionable results, robust numbers and clear recommendations for...

Catalogue: Webinars 2020
Author: Sven Arn
Company: Happy Thinking People
October 15, 2020
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Citation

Arn, S. (2020a, October 15). eTrack® - Agile quant-qual pre-testing for real-time assessment and deeper understanding. ANA - ESOMAR. Retrieved March 21, 2025, from


https://ana.esomar.org/documents/etrack---agile-quant-qual-pre-testing-for-real-time-assessment-and-deeper-understanding


Videos

Hello Alexa, is there any survey for me?

Sharing economy, cloud computing, AR in smartphones, AI in smart homes. But what is the next step to make market research "Smart"? Nowadays a consumer expects, rather than seeks, a direct dialogue with a brand through direct channels where they can...

Catalogue: Insights Festival 2020
Author: Ennio Armato
Company: FFIND DE
September 15, 2020
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Citation

Armato, E. (2020a, September 15). Hello Alexa, is there any survey for me?. ANA - ESOMAR. Retrieved March 21, 2025, from


https://ana.esomar.org/documents/hello-alexa-is-there-any-survey-for-me-