Resources Library by ANA

Watching the devices

This presentation will graphically demonstrate how we consume media in 2015, and how viewing on mobile devices has changed our relationship with programmes, and ads. By seeing how we watch and where we focus across the range of devices we watch video...

Catalogue: Congress 2015: Revelations

Authors: Robert Ellis, Martin Greenbank

Company: COG Research Ltd.

June 15, 2015

The icon experiments

This presentation will present the result of some ground breaking primary research exploring the communication power of icons and infographics in both the gathering and communication of research data.

Catalogue: Congress 2015: Revelations

Authors: Adam Frost, Jon Puleston, Satsuki Suzuki, Tobias Sturt

Company: Kantar

June 15, 2015

Has customer centricity been lacking empathy all along?

Finding synergies among primary research and big data can feel like a dance of north-seeking magnets. Big data tends to focus on correlation (what, where, who), whereas market research historically focuses on causation (why). Gongos ajnd...

Catalogue: Congress 2015: Revelations

Authors: Sarah Phillips, Camille Nicita, Justin Smith, Susan Scarlet

June 15, 2015

Ireland and same-sex marriage

Eliciting reliable and credible data from marginalised populations without compromising their safety is a dream of LGBT advocacy throughout the world. New survey technologies offer such a potential. Working in collaboration with ILGA (International...

Catalogue: Congress 2015: Revelations

Authors: Aengus Carroll, Eric Meerkamper

June 15, 2015

Modular surveys for agile research solutions

New sampling applications such as RDIT, Google Consumer Surveys and other DIY applications provide researchers with exciting opportunities to leverage agile market research solutions that go beyond the reach of access panels and do so with greater...

Catalogue: Congress 2015: Revelations

Authors: David Jamieson, John Crockett, Grant Miller

Company: IRIS Network

June 15, 2015

Wow! You do research where?

This is a session organised to encourage a collection of people from every corner of the planet to stand up and each tell a short story about their experiences of conducting research in these far off places. The focus: the human aspects of their...

Catalogue: Congress 2015: Revelations

Authors: Jon Puleston, Alexander V. Shashkin, Amir Farmanesh, Ebrahim Mohseni, Fatima El-Khatib, Marita Schimpl, Natalie Forcier, Robin Pharoah

June 15, 2015

Reliability and predictive validity in consumer neuroscience

Consumer neuroscience research often employs small samples, and questions are frequently raised as to whether resulting inferences are reliable and relevant to real world behaviour. Here we share extensive findings that directly address these...

Catalogue: Congress 2015: Revelations

Author: Michael E. Smith

Company: Nielsen

June 15, 2015

Hooked on shopping

With the rapid adoption of smartphones and tablets, shopping has fundamentally changed in a very short period of time. Technology has enabled an always-on shopping environment where shoppers are engaged every day, even if they don’t intend on...

Catalogue: Congress 2015: Revelations

Authors: Andrew Consky, Steve Payne, Vicki Draper

June 15, 2015

Impact with a twist...or the winded path from insight to action

Expect an epic Irish story involving Bord Bia (the Irish Food Board), Origin Green (sustainability initiative) and Brand Ireland (nation branding initiative) – supported by a multitude of actors from creatives to the Irish government.In our...

Catalogue: Congress 2015: Revelations

Authors: Doerte Toellner, Helen King, Christoph Welter

Company: Point-Blank International GmbH

June 15, 2015