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Webinars

The opportunity for UX research

Interest in User Experience (UX) is growing but the research needed to support good user experiences is often conducted by designers, developers, and product managers with little or no knowledge of research fundamentals.Even for market researchers,...

Catalogue: Webinars 2020
Author: Michaela Mora
Company: Relevant Insights
December 8, 2020
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Citation

Mora, M. (2020a, December 08). The opportunity for UX research. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/the-opportunity-for-ux-research


Webinars

Understanding Agile Research

Agile Research is a term that seems to be back in the spotlight this year-and it's no surprise! That's right: Agile Research was a much talked about the approach that began picking up steam nearly a decade ago, and faded back out before the world was...

Catalogue: Webinars 2020
Author: Nikki Lavoie
Company: MindSpark Research International
November 19, 2020
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Citation

Lavoie, N. (2020a, November 19). Understanding Agile Research. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/understanding-agile-research


Webinars

Customer experience: Where it's been and where it's heading

As organizations improve their Customer Experience (CX) capabilities through better skills and technology, the nature of CX is changing. While collecting survey feedback had been a primary focus for CX programs, organizations are more acutely...

Catalogue: Webinars 2020
Author: Bruce Temkin
Company: Qualtrics XM Institute
October 29, 2020
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Citation

Temkin, B. (2020a, October 29). Customer experience: Where it's been and where it's heading. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/customer-experience-where-it-s-been-and-where-it-s-heading


Webinars

Turbo-charged change: Trends impacting market research

Many elements impact how market research is designed and conducted. These include evolving technological, social, scientific, economic, and cultural forces. In this webinar, Zoe will discuss the broader landscape changes that impact how we...

Catalogue: Webinars 2020
Author: Zoe Dowling
June 9, 2020
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Citation

Dowling, Z. (2020a, June 09). Turbo-charged change: Trends impacting market research. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/turbo-charged-change-trends-impacting-market-research


Webinars

From Story to Glory

ESOMAR has joined with our education partner, the Market Research Institute International at the University of Georgia Center for Continuing Education, to deliver a series of education-oriented webinars on some of the most...

Catalogue: Webinars 2020
Authors: Jeffrey Henning, Angela Canin, Reg Baker
April 8, 2020
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Citation

Henning, Canin and Baker (2020a, April 08). From Story to Glory. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/from-story-to-glory


Research papers

Creating a new playbook

The biggest challenge to the future of qualitative research is that more and more people who do not understand the qualitative paradigm are able to conduct projects, using sophisticated tools, without the knowledge of how to conduct and analyse...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Ray Poynter
November 20, 2013
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Citation

Poynter, R. (2013a, November 20). Creating a new playbook. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/creating-a-new-playbook-8090


Research reports

24 questions to help buyers of social media research (Spanish)

These questions are intended to help users of social media research consider issues which influence whether a social media listening tool is fit for purpose in relation to a particular set of objectives whether qualitative, quantitative, or both. The...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2012
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Citation

B.V., E. (2012a, June 15). 24 questions to help buyers of social media research (Spanish). ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/24-questions-to-help-buyers-of-social-media-research-spanish-


Research reports

24 questions to help buyers of social media research

These questions are intended to help users of social media research consider issues which influence whether a social media listening tool is fit for purpose in relation to a particular set of objectives whether qualitative, quantitative, or both. The...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2012
×

Citation

B.V., E. (2012a, June 15). 24 questions to help buyers of social media research . ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/24-questions-to-help-buyers-of-social-media-research-