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Research papers
What's the New Normal
When executing research projects online, through panels and communities, it is often difficultreaching and engaging with younger audiences. This can impact the timings and finances of a project,so a need for optimising the research technique was...
Catalogue: Dynamic. Diverse. Digital
Author: Temi Marinova
Company: DWise
June 20, 2022
Webinars
How to Build Brands Post-Covid by Fulfilling the Consumer?s Quest for Meaning
What's it about?Every year, brands spend over $560 billion (and counting) to convince us to buy their products. Yet, as consumers we have become insensitive to most advertising. We easily forget brands and may switch to another product on a...
Catalogue: Webinars 2022
Authors: Stephen Kraus, Emmanuel Probst
Companies: MRII, IPSOS
May 12, 2022
Research papers
AI-Powered Qualitative
In this paper, we explore the use of Conversational Artificial Intelligence (CAI) to engage with humans onsensitive subject matter. The topic we selected to assess its performance was sexual attitudes. We engaged witha sample of n=926 Australians,...
Catalogue: Future-Proofing and Foresight
Authors: Garreth Chandler, Tracey Rankin
Companies: The Evolved Group, Alchemy Research & Insight
April 14, 2022
Research papers
How Decision Intelligence Enables Pernod Ricard to Measure and Optimise the Performance of its Brands and their Key Activations
Pernod Ricard and Ipsos have implemented decision intelligence to understand consumers' sentiment and behaviour, to unveilnew consumer motivations and preferences about categories, brands and occasions in people's own words and real-lifecontexts....
Catalogue: Future-Proofing and Foresight
Authors: Florence Rainsard, Emmanuel Probst, Benoit Hubert
Companies: IPSOS, Pernod Ricard
April 14, 2022
Webinars
Understanding Data Degradation
Quest has received significant interest from the greater MR community and have continued our investigation ? come see what we?ve found most recently as we dig further into what happens with ?longer? surveys!Key Takeaways:Increasing legnth of...
Catalogue: Webinars 2021
Authors: Scott Worthge, Greg Matheson
Company: Quest Mindshare
December 3, 2021
Webinars
Discovering the Hidden Keys to Happiness Around the World
Six market researchers from around the world have been set the challenge to independantly analyse 130,000 open ended comments gathered from a survey sent to 20,000 people in 10 different countries around the world, to try and uncover some of the...
Catalogue: Webinars 2021
Authors: Jon Puleston, Frank Buckler, Vanessa Oshima, Christian Holst, Robert Held, Siyanda Mohutsiwa, Leigh Caldwell
Companies: ESOMAR, Kantar, Irrational Agency, Success Drivers, Babbel, Frankfurt University of Applied Sciences, Heart Data
November 11, 2021
Research papers
G.D.C (Gross Domestic Care)
Catalogue: Vision and Values 2021
Author: Virgina Godoy
October 25, 2021
Videos
Searching for new equilibrium in a post-Covid world
Join Vandana as she addresses the 3 big shifts that will impact your brand playbook:- Digital as the gateway to the future, playing a larger role in consumers becoming self-reliant;- The new storefront - Traditional commerce now moving online;-...
Catalogue: Asia Pacific 2020 - Insights Festival
Author: Vandana Chamaria
Company: Google
November 2, 2020
Research papers
