You searched for: "digital communication"

ANA has found 116 results for you, in 226 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

What market research can learn from Alexa & Siri

As researchers, providing us access to data from new sources like customer data platforms, voice control, and all corners of the internet could be considered the equivalent of sticking a kid in a candy store! But are we leveraging this? This paper...

Catalogue: Asia Pacific 2019
Authors: Young Ham, Jason Dodge, Rebecca Southern
Company: Kantar
May 22, 2019
×

Citation

Ham, Dodge and Southern (2019a, May 22). What market research can learn from Alexa & Siri. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/what-market-research-can-learn-from-alexa-siri


Videos

Twitter and its conversational context (Spanish)

Digital life in our modern world has merged with the analog lives of people. The horizon of human relations, including their deepest needs and interests, has extended to the virtual space of the different social networks that have positioned...

Catalogue: Latin America 2019
Authors: Angel Heredia, Omar Schoijet
Companies: Arconte, Twitter
April 9, 2019
×

Citation

Heredia and Schoijet (2019a, April 09). Twitter and its conversational context (Spanish). ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/twitter-and-its-conversational-context-spanish-


Videos

Content-based research (Spanish)

The objective of this work is to describe the four stages to create a successful digital laboratory, which allows, for example, testing territories of communication in social networks. This would mean that it is possible to pre-test the content of a...

Catalogue: Latin America 2019
Author: Erick Morales Donde
Company: De La Riva Group
April 9, 2019
×

Citation

Morales Donde, E. (2019a, April 09). Content-based research (Spanish). ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/content-based-research-spanish-


Research papers

A healthier approach to research: Prescribing real-time solutions in healthcare

Sanofi, joining forces with MESH Experience, has been able to use cutting edge Real-time Experience Tracking (RET) to uncover the real behaviour of the hard-to-reach audience of doctors, especially as the digital landscape evolves in this field. The...

Catalogue: Latin America 2019
Authors: Marcello Garritano, Ana Alvarez
Company: MESH Experience
April 7, 2019
×

Citation

Garritano and Alvarez (2019a, April 07). A healthier approach to research: Prescribing real-time solutions in healthcare. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/a-healthier-approach-to-research-prescribing-real-time-solutions-in-healthcare


Research papers

Content-based research

The objective of this paper is to describe the four stages to create a successful digital laboratory, which allows, for example, testing territories of communication in social networks. This would mean that it is possible to pre-test the content of a...

Catalogue: Latin America 2019
Author: Erick Morales Donde
Company: De La Riva Group
April 7, 2019
×

Citation

Morales Donde, E. (2019a, April 07). Content-based research. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/content-based-research


Research papers

Twitter and its conversational context

Digital life in our modern world has merged with the analog lives of people. The horizon of human relations, including their deepest needs and interests, has extended to the virtual space of the different social networks that have positioned...

Catalogue: Latin America 2019
Authors: Angel Heredia, Omar Schoijet, Ana Victoria Garcia
Companies: Arconte, Twitter
April 7, 2019
×

Citation

Heredia, Schoijet and Garcia (2019a, April 07). Twitter and its conversational context. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/twitter-and-its-conversational-context


Videos

Have I got news for you?!

What did you last read on Twitter? The latest news event? The score from yesterday's football match? Imagine if brands could spread their messages as efficiently as information flows on Twitter. Our research takes the first steps in that direction.

Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Author: Sara Picazo Lutton
Company: Twitter
December 12, 2018
×

Citation

Picazo Lutton, S. (2018a, December 12). Have I got news for you?!. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/have-i-got-news-for-you-


Videos

Real people don't live in corporate offices

If you want to learn about the people who use or don't use your products, you need to Get Out Of The Office (GOOTO).

Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Author: Dan Wish
December 12, 2018
×

Citation

Wish, D. (2018a, December 12). Real people don't live in corporate offices. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/real-people-don-t-live-in-corporate-offices


Magazines

Research World (November-December 2018)

This issue celebrates and examines the role of qualitative research in our vast panoply of insights tools and approaches. There is much tocelebrate, not least that qualitative has been perhaps even more adaptive to new approaches and technologies...

Catalogue: Research World 2018
Author: ESOMAR B.V.
December 1, 2018
×

Citation

B.V., E. (2018a, December 01). Research World (November-December 2018). ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/research-world-november-december-2018-