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Research reports

Guinness competitive advertising evaluation

This research was designed to evaluate consumer attitudesto Guinness and to some brands of Bitter and Lager fromperceptions of and responses to their advertising. The objectives were to form a qualitative brand 'map' ofconsumer attitudes to these...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 3, 1974
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Citation

, C. (1974a, February 03). Guinness competitive advertising evaluation. ANA - ESOMAR. Retrieved September 30, 2023, from


https://ana.esomar.org/documents/guinness-competitive-advertising-evaluation


Research reports

Qualitative research among Silk Cut smokers, 'diluters' and rejector

Consideration is being given to the defence of the SilkCut franchise against possible competitive brands offeringmore taste within a low tar product. Previous researchsuggests that the idea of such a cigarette arousesdoubts about its feasibility...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 3, 1974
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Citation

, C. (1974a, May 03). Qualitative research among Silk Cut smokers, 'diluters' and rejector . ANA - ESOMAR. Retrieved September 30, 2023, from


https://ana.esomar.org/documents/qualitative-research-among-silk-cut-smokers-diluters-and-rejector-


Research reports

Report on exploratory research on the Agua Brava range

Following the launching of the Agua Brava male toiletryrange in June 1973, research was required to generallyexamine the structure of the male toiletry market and toprovide more specific insight into the progress andestablishment of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 12, 1974
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Citation

, C. (1974a, January 12). Report on exploratory research on the Agua Brava range. ANA - ESOMAR. Retrieved September 30, 2023, from


https://ana.esomar.org/documents/report-on-exploratory-research-on-the-agua-brava-range


Research reports

Research report on a qualitative investigation into the imagery of Cover Plus

The research was required in order to investigate the recentdecline of Cover Plus in consumer terms and to provide somedirection in terms of creative solutions for Cover Plusadvertising. About this collection: Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1975
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Citation

, C. (1975a, November 01). Research report on a qualitative investigation into the imagery of Cover Plus. ANA - ESOMAR. Retrieved September 30, 2023, from


https://ana.esomar.org/documents/research-report-on-a-qualitative-investigation-into-the-imagery-of-cover-plus


Research reports

Qualitative research on Memoire Cherie

The general objective is to generate a relevant brandimage for Memoire Cherie which will position it relativeto other brands, and provide the basis for an advertisingcampaign in the form of a creative concept. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1975
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Citation

, C. (1975a, December 01). Qualitative research on Memoire Cherie . ANA - ESOMAR. Retrieved September 30, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-memoire-cherie-


Research reports

Imagery of 30% Bran Flakes and attitudes towards some creative stimuli

Although 30% Bran Flakes has performed well in the marketplace, only a limited amount of consumer feedback iscurrently available to guide creative planning. Suchfeedback is clearly required before a TV campaign islaunched in the Granada area. Because...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1976
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Citation

, C. (1976a, March 01). Imagery of 30% Bran Flakes and attitudes towards some creative stimuli. ANA - ESOMAR. Retrieved September 30, 2023, from


https://ana.esomar.org/documents/imagery-of-30-bran-flakes-and-attitudes-towards-some-creative-stimuli


Research reports

Qualitative research into Bandit packaging

UB wishes to introduce new packaging for Bandit. The research was therefore required to investigateconsumer reactions to two different packagingideas, one of which has two colour options, witha view to guiding the decision as to which kindof design...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1979
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Citation

, C. (1979a, February 01). Qualitative research into Bandit packaging. ANA - ESOMAR. Retrieved September 30, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-bandit-packaging


Research reports

Research report on consumer reaction to 'taste test' and 'cheeseman' concepts for Krackawheat

In view of increased competitive activity fromother brown crackers and also from Jacob's CreamCrackers, the agency have developed a strategy forKrackawheat based on positioning the brand more discreetly against Jacob's Cream Crackers via the concept...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1979
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Citation

, C. (1979a, April 01). Research report on consumer reaction to 'taste test' and 'cheeseman' concepts for Krackawheat. ANA - ESOMAR. Retrieved September 30, 2023, from


https://ana.esomar.org/documents/research-report-on-consumer-reaction-to-taste-test-and-cheeseman-concepts-for-krackawheat


Research reports

Qualitative research into quality street radio advertising

Saatchi Saatchi Garland Compton Ltd., has developeda radio campaign for Quality Street comprising fourcommercials 'John son's Quality Street', 'Evans Quality Street', 'Smith's Quality Street' and' Wingco Boffo Harrington's'. The campaign has been...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
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Citation

, C. (1979a, May 01). Qualitative research into quality street radio advertising . ANA - ESOMAR. Retrieved September 30, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-quality-street-radio-advertising-