Abstract:
The aims of the study included both general and specific issues. The prime purpose was to examine the ways in which current advertising contributes a new influence on consumers' attitudes to Dulux, its competitors, and home decorating as a procedure and further, the ways in which the various advertising stimuli establish or contribute to different positionings for the various brands involved.
This could also be of interest:
Research Reports
Dulux and competitive advertising
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
June 1, 1976
Research Reports
Dulux 1978: Television advertising development
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
June 1, 1977
Research Reports
Qualitative research into 1977 paint advertising
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
August 1, 1977
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