Dulux qualitative 1979 advertising study

Date of publication: July 1, 1979

Abstract:

The aims of the study included both general and specific issues. The prime purpose was to examine the ways in which current advertising contributes a new influence on consumers' attitudes to Dulux, its competitors, and home decorating as a procedure and further, the ways in which the various advertising stimuli establish or contribute to different positionings for the various brands involved. 

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