Abstract:
A lot has been said and published on the topic of segmentation, typology or cluster analysis. One possible reason for this activity is that the approach is very plausible and even simple at the first glance. On the one hand the concept of "type" is well known in everyday language (e.g. "a modern type") and on the other hand, even the mathematical (numerical) part of this approach seems to be rather simple at the first view: one only has to find homogenous groups of objects (e.g. persons) that are maximally separated. This paper will snow that there are a lot of difficulties in the realisation of clusterings and give some hints for finding acceptable solutions.
This could also be of interest:
Research Papers
Segmentation and cluster analysis
Catalogue: Seminar 1972: Segmentation And Typology
Author: Joseph Lion
 
June 15, 1972
Research Papers
Cluster analysis
Catalogue: ESOMAR Teach-In Seminar 1995: All You Ever Wanted To Know About Sampling, Statistics And Questionnaires
Author: Paul Harris
 
February 14, 1995
Research Papers
Sense and non-sense in cluster analysis
Catalogue: Paper 1978: Analysis of Data
Author: Gunda Opfer
 
February 1, 1978
