Back

The behaviour of the participants in a household

Date of publication: June 15, 1972

Catalogue: Seminar 1972: Panels

Company: GfK

Author: D. Reidel

Abstract:

It has been stated that up to now the basis for panel investigations has been the decision for the purchase of a product. It was attempted to explain these decisions either by the price situation, the competitive situation or the socio-demographic structure . Excluded from these considerations was the general behaviour of the types of outlets as influential factor on buying decisions. This analysis tries to demonstrate this further starting point. It would be desirable to develop these attempts in further discussions.

D. Reidel

Author

This is a long description of some author details.

  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Reidel, D. (1972a, June 15). The behaviour of the participants in a household. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/the-behaviour-of-the-participants-in-a-household