The behaviour of the participants in a household

Date of publication: June 15, 1972

Company: GfK

Author: D. Reidel


It has been stated that up to now the basis for panel investigations has been the decision for the purchase of a product. It was attempted to explain these decisions either by the price situation, the competitive situation or the socio-demographic structure . Excluded from these considerations was the general behaviour of the types of outlets as influential factor on buying decisions. This analysis tries to demonstrate this further starting point. It would be desirable to develop these attempts in further discussions.

D. Reidel


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