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Research papers

What people say...

Is becoming clearer and clearer that Market Research, as a member of Social Research, does not work exclusively for marketing firms any longer, but often works as well at resolving many types of social problems, this fertile duality seems to be all...

Catalogue: Seminar 1977: Social Research
Author: Alain Kling
December 1, 1977

Research papers

Views and experiences of an agency

So far as the innovative sector of the pharmaceutical industry itself is concerned, the paper describes the extent to which various manufacturing companies have developed an international dimension and the broad categories into which they fall in...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Author: Michael R. Pratt
September 1, 1981

Research papers

Marketing models for use in practice

This paper attempts to summarize the weaknesses of marketing models which are set up with the aid of conventional methods and shows why many of these models are never used in practice. It also presents a setup, which was developed in practice and...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Authors: Rudolf Lewandowski, Heino Stöwsand
March 1, 1979

Research papers

Media research in the U.S

U.S. media research has a great deal of vitality, but no game plan and formidable structural problems. Key among these are over specialisation, research systems that are captives of the media and an absence of advertiser involvement . From his work...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Erwin Ephron
March 1, 1979

Research papers

Problems and methods in export marketing research

The purpose of this paper is to examine the influence of the economic planning system on the import decision making of a country and through this on the problems, possibilities and methods of marketing research. From the point of view of practical...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Uolevi Lehtinen
March 1, 1979

Research papers

Children of the sixties

The purpose of this paper is to examine the importance in research terms of a number of major social changes affecting children today. We use the family as the main area of focus to describe the implications of social change for our target group.

Catalogue: Seminar 1980: Children And Young People
Authors: Jacqui Adams, Wendy Mitchell
June 15, 1980

Research papers

Unsolved problems in media planning and media research and their interaction

If there is one field of research where misunderstandings are plentiful, than it is in the field of multi-media A.I.R. research intended for the media planning function. The basic problem is that a medium has to tell its prospective customers, what...

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?
Author: Benno Stoppelman
June 15, 1984

Research papers

Recognition versus recency

Through-the-Book and Recent Reading are the current "hot potatoes" in media research and we constantly see them being thrown from hand to hand. The following paper attempts to show the advantages and disadvantages of both TTB and RR. In doing so, we...

Catalogue: Seminar 1986: New Developments In Media Research
Author: Rolf Speetzen
June 15, 1986

Research papers

The changing pattern of European agriculture

This paper describes the scale of European agriculture and the changes that have occurred especially over the last decade. The original Mansholt plan for the development of the Common Agricultural policy has achieved virtually all of its objectives....

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe
Author: David J. Corbett
June 15, 1985