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Singh, Cook and Corstjens (1986a, June 04). Resource-otp. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/resource-otp
Pike and Spiers (1985a, November 06). Utilising the medium of contemporary music. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/utilising-the-medium-of-contemporary-music
Kohl and Otker (1985a, November 06). Sponsorship. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/sponsorship
Ruppe, H. (1985a, November 06). Success or failure . ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/success-or-failure-
Postlethwaite, G. (1985a, November 06). Sales promotion. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/sales-promotion
Cristofani, A. (1985a, November 06). Sponsorship. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/sponsorship-2691
Biglia and Mazzini (1985a, November 06). Horse racing sponsorship. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/horse-racing-sponsorship
Shalofsky and di San Germano (1985a, November 06). Sponsoring impact and how to read it. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/sponsoring-impact-and-how-to-read-it
Volk, R. (1985a, November 06). A case of telemarketing contribution to success in below-the-line activities. ANA - ESOMAR. Retrieved April 27, 2024, from