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Research reports

Qualitative research into Lotus Bathrooms

Lotus Bathrooms are considering the introduction offive completely new and unique bathroom suite colours inthe United Kingdom. Lotus Bathroomswished to test the five new colour variants.The objective of the research was: to evaluate in the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1979
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Citation

, C. (1979a, October 01). Qualitative research into Lotus Bathrooms. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-lotus-bathrooms


Research reports

Market research into Pino Silvestre

Pino Sylvestre is currently marketed as both aftershave and an eau de cologne. The brand has an upper-middle market position, and it has a market share of 2-4%. However, focus-group research in the United States reveal edthat although the 'foreign'...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1979
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Citation

, C. (1979a, August 01). Market research into Pino Silvestre. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/market-research-into-pino-silvestre


Research reports

Project Waiter

The objectives of the research were: 1. To evaluate responses to the initial andthen the revised Advertising and Packapproaches for the product;2. To obtain reactions to the wafer product,and to make comparisons with the biscuitalternative.

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1979
×

Citation

, C. (1979a, August 01). Project Waiter. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/project-waiter


Research reports

Consumer reactions towards Krackawheat animatics

Earlier this year the agency produced twoadvertising routes based on positioning Krackawh at more directly against Jacob'sCream Crackers, using the proposition thatKrackawheat are the best crackers for eatingwith cheese. This research was undertaken...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1979
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Citation

, C. (1979a, July 01). Consumer reactions towards Krackawheat animatics. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/consumer-reactions-towards-krackawheat-animatics


Research reports

Concept testing for Golden Rail

Previous research into consumer responses to 1978Golden Rail brochure has found negative reactions to the use of McGill type postcards.British Rail and the Agency wish to re-examine consumerresponses to a postcard brochure format as a means of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1979
×

Citation

, C. (1979a, July 01). Concept testing for Golden Rail. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/concept-testing-for-golden-rail


Research reports

Qualitative research into hot desserts

General Foods are interested in new productdevelopment in the area of hot desserts. Theresearch here is intended to provide guidanceby: 1. Defining the role of hot desserts withinthe desserts repertoire;2. Defining attitudes towards hot desserts;3....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1979
×

Citation

, C. (1979a, July 01). Qualitative research into hot desserts. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-hot-desserts


Research reports

Qualitative research on Aero advertising 'Bubble word play'

Two new commercials have been produced in scriptform for advertising Aero, both using the word'Bubble' in a wordplay, 'Courtroom' and 'Train'. The research was required to investigate consumerreactions tothe wordplay approach and to individual...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1979
×

Citation

, C. (1979a, June 01). Qualitative research on Aero advertising 'Bubble word play'. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-aero-advertising-bubble-word-play-


Research reports

Consumer activities towards the flamboro and competitive models

The objective of the research was to obtainconsumer reaction to the current version ofFlarnboro, both in its own right and in relationto three competitive cookers.

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1979
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Citation

, C. (1979a, June 01). Consumer activities towards the flamboro and competitive models. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/consumer-activities-towards-the-flamboro-and-competitive-models


Research reports

Shanghai and Rouge concept resesrch

The objectives of the research were:1. To assess the relative appeal of the conceptsto different target groups;2. To provide creative guidance on how theconcepts could be developed to finalize the package;3. In the case of 'Shanghai' to discover...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
×

Citation

, C. (1979a, May 01). Shanghai and Rouge concept resesrch. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/shanghai-and-rouge-concept-resesrch