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Qualitative research on Aero advertising 'Bubble word play'

Date of publication: June 1, 1979

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Two new commercials have been produced in script form for advertising Aero, both using the word 'Bubble' in a wordplay, 'Courtroom' and 'Train'. The research was required to investigate consumer reactions to the wordplay approach and to individual elements of the two commercials. 

CRAM/Peter Cooper Archive

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Research Reports

Qualitative research on new advertising for Aero

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

September 1, 1976

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Citation

, C. (1976a, September 01). Qualitative research on new advertising for Aero. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-new-advertising-for-aero


Research Reports

Report on qualitative research on Aero advertising

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

March 1, 1977

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Citation

, C. (1977a, March 01). Report on qualitative research on Aero advertising . ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-aero-advertising-


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Qualitative research on Nulon advertising

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

July 1, 1979

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Citation

, C. (1979a, July 01). Qualitative research on Nulon advertising. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-nulon-advertising


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Citation

, C. (1979a, June 01). Qualitative research on Aero advertising 'Bubble word play'. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-nulon-advertising