Resources Library by ANA

Research World (April 2002)

The English language has been a valuable asset to the UK market research industry, which it has exploited skillfully as interest in international research programmes has grown. The market continues to expand, but a growing number of European and US...

Catalogue: Research World 2002

Author: ESOMAR B.V.

April 1, 2002

Research Wold (March 2002)

Latin America grew in the 90’s when each country embarked on economic reforms towards a free market. With an increasing presence of the large international research chains, the market research industry in Latin America shares many of the same...

Catalogue: Research World 2002

Author: ESOMAR B.V.

March 1, 2002

Research World (December 2001)

Understanding the process by which new ideas, products and services are picked up, communicated and adopted is key to the success of developing both new and old products. In each case, Early Adopters are the group to watch closely but how can they be...

Catalogue: Research World 2001

Author: ESOMAR B.V.

December 1, 2001

The global village lives

This paper covers similarities and differences between countries and cultures which can affect how qualitative methodologies can be applied to offer comparable, research data to international marketers. The paper describes three ways of helping to...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence

Authors: Jane Gwilliam, György Pásztor

Company: KANTAR TNS Malaysia

October 28, 2001

WWW and international industrial marketing research

This paper describes the impact of the internet on international industrial research. The author discusses the different aspects of the www such as new research objectives and methods and the suitability of these future tools for international...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking

Author: Stefan Binner

Company: bms marketing research + strategy

September 1, 2000

Research World (June 2000)

The growth in international research fuelled by globalisation, multi-trading, and ICT is well-documented. Levitt's classic thesis on globalisation and market homogenisation has been tempered by increased concern with diversities and cultural...

Catalogue: Research World 2000

Author: ESOMAR B.V.

June 1, 2000

Mapping cultural values for global marketing and advertising

This paper presents evidence that consumer behaviour varies with cultural patterns and that this variance is stable over time and will become increasingly manifest. Consumption behaviour, decision making, media behaviour and advertising behaviour are...

Catalogue: New Monograph Series Vol.8: International Marketing Research

Author: Marieke de Mooij

September 1, 1999

Introduction

The international marketing of brands, as opposed to the international trading of branded goods, and the research to support that marketing function, is a relatively new discipline. The fifties and sixties saw it emerge as a specific industry sector,...

Catalogue: New Monograph Series Vol.8: International Marketing Research

Author: Mary Goodyear

September 1, 1999

Managing transnational brands in times of change

This paper opens with some observations on the changing world of consumers with a more detailed discussion of developments in international media and the likely effects on consumers around the world. Following a review of some of the key trends...

Catalogue: New Monograph Series Vol.8: International Marketing Research

Authors: Linda Caller, Sheila Byfield

September 1, 1999