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Research papers

Marketing to women in traditionally male markets

The paper discusses the influence of more non-married women, more working women, more supermarket shopping and a generally increased need to share activities with their husbands, as reasons why women are encroaching into traditionally male markets.

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Author: Maggie Stanway
June 18, 1980
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Citation

Stanway, M. (1980a, June 18). Marketing to women in traditionally male markets. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/marketing-to-women-in-traditionally-male-markets


Research papers

Women at work

Like most European countries, Britain has attempted in recent years to attack discrimination against women, both by introducing penalties for discrimination, and by taking positive action to relieve disabilities which cause underachievement by women...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Author: Andrew Robert McIntosh
June 18, 1980
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Citation

McIntosh, A. R. (1980a, June 18). Women at work. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/women-at-work


Research papers

Editorial contents, attractivity and motives for female readers of magazines

This paper tries to clarify some of the contents of the medium quality and shows one rather simple way of measuring the expectations of the female readers of a number of selected Swedish Consumer magazines. In two subsequent studies in 1977 the...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Author: Kjell Sjögren
November 1, 1979
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Citation

Sjögren, K. (1979a, November 01). Editorial contents, attractivity and motives for female readers of magazines. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/editorial-contents-attractivity-and-motives-for-female-readers-of-magazines


Research reports

Insurance for women

Several competitive assurance companies haverecently introduced and are heavily promotingpolicies specifically geared towards women. The research objectives therefore were: 1. To explore what women at differentages and different stages of theirlife...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1979
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Citation

, C. (1979a, September 01). Insurance for women. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/insurance-for-women


Research reports

Qualitative research into a new concept for a Braun ladies shaver

Braun has developed a new concept for a Lady Shaver. This razor is small, wedge-shaped and has two interchangeable heads; a curved foil head and a sharp, long hair trimmer.The research was required to test this concept with both current dry shaver...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1979
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Citation

, C. (1979a, February 01). Qualitative research into a new concept for a Braun ladies shaver. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-a-new-concept-for-a-braun-ladies-shaver


Research reports

Qualitative research into advertising concepts for Lady Braun Elegance

Following on from previous research on advertising approaches for "Lady Braun Elegante" (November 1978Project B498) Braun have developed two further concepts to be tested against the same researchobjectives namely: 1. To convince the target group...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1979
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Citation

, C. (1979a, February 01). Qualitative research into advertising concepts for Lady Braun Elegance. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-advertising-concepts-for-lady-braun-elegance


Research papers

Analysis of missing values and analysis of scales measuring social strata in epidemiologic pilot studies

At the ISB-Institut fur Jledizinische Informations- verarbeitung, Statistik und Biomathematik' in Munich our research group conducts pilot studies for a nationwide longitudinal study on side-effects of contraceptives. One of our objectives is to...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: Ursula Kellhammer, Wilhelm Warncke
September 1, 1978
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Citation

Kellhammer and Warncke (1978a, September 01). Analysis of missing values and analysis of scales measuring social strata in epidemiologic pilot studies. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/analysis-of-missing-values-and-analysis-of-scales-measuring-social-strata-in-epidemiologic-pilot-studies


Research papers

Analysis of missing values and analysis of scales measuring social strata in epidemiologic pilot studies (German)

At the ISB-Institut fur Jledizinische Informations- verarbeitung, Statistik und Biomathematik' in Munich our research group conducts pilot studies for a nationwide longitudinal study on side-effects of contraceptives. One of our objectives is to...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: Ursula Kellhammer, Wilhelm Warncke
September 1, 1978
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Citation

Kellhammer and Warncke (1978a, September 01). Analysis of missing values and analysis of scales measuring social strata in epidemiologic pilot studies (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/analysis-of-missing-values-and-analysis-of-scales-measuring-social-strata-in-epidemiologic-pilot-studies-german-


Research reports

A qualitative overview of tea advertising

In order to provide Ted Bates Ltd., with a rapid overview of the effects of advertising in the teamarket, CRAM Ltd conducted two group discussionsamongst female tea drinkers aged 25-35 and 35+. Social class was C1C2, and both groups...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1978
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Citation

, C. (1978a, March 01). A qualitative overview of tea advertising . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-qualitative-overview-of-tea-advertising-