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Qualitative research into a new concept for a Braun ladies shaver

Date of publication: February 1, 1979

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Braun has developed a new concept for a Lady Shaver. This razor is small, wedge-shaped and has two interchangeable heads; a curved foil head and a sharp, long hair trimmer. The research was required to test this concept with both current dry shaver users and with women who currently remove underarm and for leg hair by another depilation method.

CRAM/Peter Cooper Archive

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, C. (1979a, February 01). Qualitative research into advertising concepts for Lady Braun Elegance. ANA - ESOMAR. Retrieved May 19, 2025, from


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Citation

, C. (1979a, February 01). Qualitative research into a new concept for a Braun ladies shaver. ANA - ESOMAR. Retrieved May 19, 2025, from


https://ana.esomar.org/documents/a-new-qualitative-approach-in-concept-development