Abstract:
In order to provide Ted Bates Ltd., with a rapid overview of the effects of advertising in the tea market, CRAM Ltd conducted two group discussions amongst female tea drinkers aged 25-35 and 35+. Social class was C1C2, and both groups were videotaped. The groups took place on the 27th of February, and a verbal debrief was given at Ted Bates on the same day.
Research Reports
Tea bag brand proposition research
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
January 1, 1979
Research Reports
Qualitative research into Typhoo tea bags
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
July 1, 1977
Research Reports
Qualitative research into Brooke Bond Dividend 'D' Tea advertising
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
April 1, 1978
