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A qualitative overview of tea advertising

Date of publication: March 1, 1978

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

In order to provide Ted Bates Ltd., with a rapid overview of the effects of advertising in the tea market, CRAM Ltd conducted two group discussions amongst female tea drinkers aged 25-35 and 35+. Social class was C1C2, and both groups were videotaped. The groups took place on the 27th of February, and a verbal debrief was given at Ted Bates on the same day. 

CRAM/Peter Cooper Archive

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Research Reports

Tea bag brand proposition research

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

January 1, 1979

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Citation

, C. (1979a, January 01). Tea bag brand proposition research. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/tea-bag-brand-proposition-research


Research Reports

Qualitative research into Typhoo tea bags

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

July 1, 1977

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Citation

, C. (1977a, July 01). Qualitative research into Typhoo tea bags. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-typhoo-tea-bags


Research Reports

Qualitative research into Brooke Bond Dividend 'D' Tea advertising

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

April 1, 1978

×

Citation

, C. (1978a, April 01). Qualitative research into Brooke Bond Dividend 'D' Tea advertising. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-brooke-bond-dividend-d-tea-advertising


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Citation

, C. (1978a, March 01). A qualitative overview of tea advertising . ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-brooke-bond-dividend-d-tea-advertising