A qualitative overview of tea advertising
In order to provide Ted Bates Ltd., with a rapid overview of the effects of advertising in the tea market, CRAM Ltd conducted two group discussions amongst female tea drinkers aged 25-35 and 35+. Social class was C1C2, and both groups were videotaped. The groups took place on the 27th of February, and a verbal debrief was given at Ted Bates on the same day.
- This could also be of interest