A qualitative overview of tea advertising

Date of publication: March 1, 1978

Abstract:

In order to provide Ted Bates Ltd., with a rapid overview of the effects of advertising in the tea market, CRAM Ltd conducted two group discussions amongst female tea drinkers aged 25-35 and 35+. Social class was C1C2, and both groups were videotaped. The groups took place on the 27th of February, and a verbal debrief was given at Ted Bates on the same day. 

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