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Research reports

Qualitative research on Dairylea

For ten years now Dairylea sales have shown a fairlyconsistent decline. J. Walter Thompson feel that consumers need to bereminded about the natural goodness of Dairylea, toencourage them to value it more highly.To this end, the Agency has devised a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1979
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Citation

, C. (1979a, March 01). Qualitative research on Dairylea. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-dairylea


Research reports

Qualitative research into Johnson's wax sparkle 1979 advertising development

It is intended that Sparkle will receive a fresh,new advertising approach in 1979. A broadstrategy for this has been developed and majorson the need to: 1. More closely define the emotional pay-offfor using a cleaner-shiner/Sparkle;2. Reinforce and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1979
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Citation

, C. (1979a, March 01). Qualitative research into Johnson's wax sparkle 1979 advertising development. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-johnson-s-wax-sparkle-1979-advertising-development


Research reports

Qualitative research into International Hotel usership and attitudes

Wells O'Brien Ltd. is currently concerned todevelop their existing campaign for theInter-Continental Hotel chain. This may involvethe development of the current strategy or the establishment of a new advertising direction.Accordingly, an in-depth...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1979
×

Citation

, C. (1979a, March 01). Qualitative research into International Hotel usership and attitudes. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-international-hotel-usership-and-attitudes


Research reports

Qualitative research into Kenco coffee bags advertising

The coffee bag market and in particular, Kenco,has a lot of latent potentials which should bewell worth exploiting. In order to obtain anevaluation of this potential, it is proposed to run a test area television commercial topromote 'Kenco Fresh...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1979
×

Citation

, C. (1979a, February 01). Qualitative research into Kenco coffee bags advertising . ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-kenco-coffee-bags-advertising-


Research reports

Qualitative research into 'Knuckles' advertising development

HCA Ltd., in conjunction with Evode Ltd., arecurrently progressing the development of a newHand Cleaner, and have developed a campaign. Accordingly, a qualitative research program was required in order to:1. Explore the communication of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1979
×

Citation

, C. (1979a, February 01). Qualitative research into 'Knuckles' advertising development. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-knuckles-advertising-development


Research reports

Cabana advertising research

Cabana was launched into the Tyne Tees ITVRegion in September 1977 supported by thelaunch commercial 'Tropical Magic'. Thiscommercial is likely to be used for thenational launch of Cabana.This research was designed to examine apossible new campaign...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1978
×

Citation

, C. (1978a, December 01). Cabana advertising research . ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/cabana-advertising-research-


Research reports

Lad 1 creative research

This research was designed to evaluate consumerreactions to the Lad 1 creative development: 1. The campaign idea represented by threeAnimatics;2. Three Animatics (Astronauts, Napoleon and Racehorses);3. The name 'Maes Lite Lager';4. Four possible...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1978
×

Citation

, C. (1978a, December 01). Lad 1 creative research. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/lad-1-creative-research


Research reports

Qualitative research into 'poster sticker' advertising for Kronenbourg

The objectives of the research were to:1. Assess whether 'Poster Sticker' communicatedthe creative strategy;2. Assess whether the proposed poster campaign communicated the creative strategy;3. Understand the positives and negatives ofboth the 'Poster...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1978
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Citation

, C. (1978a, November 01). Qualitative research into 'poster sticker' advertising for Kronenbourg. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-poster-sticker-advertising-for-kronenbourg


Research reports

Qualitative research on Cadbury corporate image

Evidence from various sources suggests that the imageof Cadbury Typhoo may be declining. Many of thegroup' s brands are in second place and declining.Recent trade opinions suggest a lack of confidencein the group.As a result, an advertising campaign...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1978
×

Citation

, C. (1978a, November 01). Qualitative research on Cadbury corporate image. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-cadbury-corporate-image