Abstract:
The coffee bag market and in particular, Kenco, has a lot of latent potentials which should be well worth exploiting. In order to obtain an evaluation of this potential, it is proposed to run a test area television commercial to promote 'Kenco Fresh Coffee Bags'. It has been proposed to use the Midlands TV area for this test. The Agency has developed several advertising executions, as yet in an embryo form. The objective of the research was to evaluate the potential of each of these propositions.
Research Reports
Qualitative research into convenience desserts
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
May 1, 1979
Research Reports
Qualitative research into Typhoo tea bags
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
July 1, 1977
Research Papers
Developing a rounder tea
Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Ian Prutton, John Parfitt, Adam Phillips
 
September 1, 1990
