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Qualitative research into Kenco coffee bags advertising

Date of publication: February 1, 1979

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

The coffee bag market and in particular, Kenco, has a lot of latent potentials which should be well worth exploiting. In order to obtain an evaluation of this potential, it is proposed to run a test area television commercial to promote 'Kenco Fresh Coffee Bags'. It has been proposed to use the Midlands TV area for this test. The Agency has developed several advertising executions, as yet in an embryo form. The objective of the research was to evaluate the potential of each of these propositions. 

CRAM/Peter Cooper Archive

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Research Reports

Qualitative research into convenience desserts

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

May 1, 1979

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Citation

, C. (1979a, May 01). Qualitative research into convenience desserts . ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-convenience-desserts-


Research Reports

Qualitative research into Typhoo tea bags

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

July 1, 1977

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Citation

, C. (1977a, July 01). Qualitative research into Typhoo tea bags. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-typhoo-tea-bags


Research Papers

Developing a rounder tea

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's

Authors: Ian Prutton, John Parfitt, Adam Phillips

 

September 1, 1990

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Citation

Prutton, Parfitt and Phillips (1990a, September 01). Developing a rounder tea. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/developing-a-rounder-tea


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Citation

, C. (1979a, February 01). Qualitative research into Kenco coffee bags advertising . ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/developing-a-rounder-tea