Lad 1 creative research

Date of publication: December 1, 1978

Abstract:

This research was designed to evaluate consumer reactions to the Lad 1 creative development:

1. The campaign idea represented by three Animatics;

2. Three Animatics (Astronauts, Napoleon and Racehorses);

3. The name 'Maes Lite Lager';

4. Four possible pack designs (one lead design).

This is a long description of some author details.

Type	Title	Authors
	Fad and progress in motivation research	Authors: Herta Herzog
	Methodological considerations regarding marketing research for consumer durable goods	Authors: Leif Holbaek-Hanssen
	Service after sale and studies of market for business	Authors: Archibald Maddock Crossley
	Some comments on the use of 3D and strip film	Authors: Henry Charles Briant
	The "steps-and-parts" model for polling	Authors: Stuart Carter Dodd, Chahin Turabian
	What are durable and capital goods?	Authors: N. H. Pearson
	Advertising and marketing research (French)	Authors: Philippe De Vendeuvre
	Consumers economic expectations and intentions as revealed by sample surveys	Authors: Henry Durant
	Economic forecasts with special reference to field studies	Authors: Jan van Rees
	Market research for petroleum products in the automotive field	Authors: D. Leerentveld

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