Lad 1 creative research

Date of publication: December 1, 1978


This research was designed to evaluate consumer reactions to the Lad 1 creative development:

1. The campaign idea represented by three Animatics;

2. Three Animatics (Astronauts, Napoleon and Racehorses);

3. The name 'Maes Lite Lager';

4. Four possible pack designs (one lead design). 

CRAM/Peter Cooper Archive


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