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Lad 1 creative research

Date of publication: December 1, 1978

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

This research was designed to evaluate consumer reactions to the Lad 1 creative development:

1. The campaign idea represented by three Animatics;

2. Three Animatics (Astronauts, Napoleon and Racehorses);

3. The name 'Maes Lite Lager';

4. Four possible pack designs (one lead design). 

CRAM/Peter Cooper Archive

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Kulla and Reinhardt (2012a, November 08). Creative lab. ANA - ESOMAR. Retrieved October 31, 2025, from


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Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

February 1, 1976

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, C. (1976a, February 01). Setlers creative development research. ANA - ESOMAR. Retrieved October 31, 2025, from


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Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising

Author: John J. Stork

 

June 1, 1966

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Stork, J. J. (1966a, June 01). The opportunities and limitations of creative research. ANA - ESOMAR. Retrieved October 31, 2025, from


https://ana.esomar.org/documents/the-opportunities-and-limitations-of-creative-research


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Citation

, C. (1978a, December 01). Lad 1 creative research. ANA - ESOMAR. Retrieved October 31, 2025, from


https://ana.esomar.org/documents/the-opportunities-and-limitations-of-creative-research