Resources Library by ANA

Capturing the implicit mind

This paper focuses on how the qualitative/quantitative technique of Free-Choice Profiling was used to better understand consumers' unconscious and emotional reactions to fragrances in liquid fabric softener products via images, memories, emotions and...

Catalogue: ESOMAR Fragrance Research Conference 2005

Authors: Kristin Wiacek, Ruth DiCasoli, Greg Stucky

May 15, 2005

Improving consumer fragrance testing

This paper discusses the prevalence of sniff-testing in the fragrance industry, and suggests that the over-use of this methodology, in place of home-use testing, often prevents clients from receiving the superior fragrances that they are expecting...

Catalogue: ESOMAR Fragrance Research Conference 2005

Author: Ivor Shalofsky

Company: Symrise AG

May 15, 2005

Measuring emotions of functional fragrances

This paper presents research into a method for deriving a consumer relevant emotional image set for a traditionally 'functional' product category such as Fabric Softeners. It begins by deconstructing one of the key basic level consumer benefits for...

Catalogue: ESOMAR Fragrance Research Conference 2005

Authors: Stan Knoops, Lana Glazman, Jeff Schmoyer

Company: International Flavors & Fragrances (IFF)

May 15, 2005

Flash profile and fragrance research

This paper presents a methodology (Flash Profile) which is not product specific but corresponds to a very common problem of linking fragrance industry's discourse to consumer perception.It will reduce the lack of understanding between perfumers who...

Catalogue: ESOMAR Fragrance Research Conference 2005

Authors: Stéphanie Ballay, Jean-Marc Sieffermann, Nourite Eladan

May 15, 2005

How American fragrance brands can effectively address multi-cultural differences

New perfume launches from leading American brands are often disappointing abroad, especially in France in comparison to their success in the United States.Leading American brands in other industries experience the same difficulty. Increasing cultural...

Catalogue: ESOMAR Fragrance Research Conference 2005

Authors: Frédéric Miedzinski, Alan Appelbaum

Company: Market Probe International Inc.

May 15, 2005

Driving fragrance research through predictive modelling

This paper explores the unique challenges in sensory research of fragrances. A new approach to multivariate modeling is presented to explain what consumer qualities with respect to attitudes/beliefs, lifestyles, usage, and demographics and what...

Catalogue: ESOMAR Fragrance Research Conference 2005

Authors: David W. Ingersoll, David Lundahl, David Plaehn

May 15, 2005

Capturing the algebra of the customer's mind for fragrance through pictures, text and decompositional research analyses

This paper presents a new approach to the measurement of fragrance 'ideas' (e.g. a fragrance for today woman), based upon the fit of a visual concept to a specific fragrance idea. The features of the visual concept are systematically varied by...

Catalogue: ESOMAR Fragrance Research Conference 2005

Authors: Barbara Itty, Howard R. Moskowitz, Brae McDonough, Aurea Gupton

Company: Moskowitz Jacobs Inc.

May 15, 2005

The role of fragrance in the brand personality of consumer products

This paper explores the role of fragrance in defining a brand's personality at the point of purchase relative to its packaging. Louis Cheskin's concept of Sensation Transference provides the basis for this exploratory research.Results contained...

Catalogue: ESOMAR Fragrance Research Conference 2005

Authors: Maryana Kaplan, Kendra Zarrilli

Company: Q Research Solutions, Inc.

May 15, 2005

How to KISS?

The paper describes a specific philosophy and a new methodology for conducting fragrance market research, i.e., TEST NOMADE. The better understanding of the rationale and merits of this methodology and its evolution from the initial ideas are...

Catalogue: ESOMAR Fragrance Research Conference 2005

Author: Olivier L. Aron

May 15, 2005