How to KISS?

Date of publication: May 15, 2005

Author: Olivier L. Aron

Abstract:

The paper describes a specific philosophy and a new methodology for conducting fragrance market research, i.e., TEST NOMADE. The better understanding of the rationale and merits of this methodology and its evolution from the initial ideas are reviewed. Two case studies are presented to show how this methodology is used and how key findings provide consumer insight.

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