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Strnadova, M. (1970a, June 15). The importance of market segmentation in market research. ANA - ESOMAR. Retrieved February 07, 2023, from
https://ana.esomar.org/documents/the-importance-of-market-segmentation-in-market-research
Chen and Ichiba (2017a, December 04). The hunt for an "authentic" coffee experience. ANA - ESOMAR. Retrieved February 07, 2023, from
https://ana.esomar.org/documents/the-hunt-for-an-authentic-coffee-experience
Hansen, F. (1974a, June 15). Newspaper segmentation based upon content and treatment factors. ANA - ESOMAR. Retrieved February 07, 2023, from
https://ana.esomar.org/documents/newspaper-segmentation-based-upon-content-and-treatment-factors
Gramse, G. (1985a, November 27). The development of readership taste and editorial research for "Die Zeit" since 1970. ANA - ESOMAR. Retrieved February 07, 2023, from
Nishikawa, T. (1988a, June 15). New product development based on Japanese consumer tastes in the area of electronics and home appliances. ANA - ESOMAR. Retrieved February 07, 2023, from
Melzer and Middelmann-Motz (1984a, June 15). The importance of brand preference in adolescence for brand loyalty later on. ANA - ESOMAR. Retrieved February 07, 2023, from
Damania, Sharma and Woodhall (1995a, June 15). Engineering & anthropology: A winning combination. ANA - ESOMAR. Retrieved February 07, 2023, from
https://ana.esomar.org/documents/engineering-anthropology-a-winning-combination
Knoops and Michaut (2003a, March 16). Evaluating new fragrances in a new way . ANA - ESOMAR. Retrieved February 07, 2023, from
https://ana.esomar.org/documents/evaluating-new-fragrances-in-a-new-way-
Hall and Lee (2004a, March 28). Does your brand hit the consumers' hot buttons?. ANA - ESOMAR. Retrieved February 07, 2023, from
https://ana.esomar.org/documents/does-your-brand-hit-the-consumers-hot-buttons-