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Webinars

Transforming insights-driven planning at Coca-Cola

Making sure insights are systematically used by your stakeholders in annual business plans is mission critical, but what to do when a pandemic disrupts your ways of working?  When Coca-Cola McDonald's was forced to cancel their annual...

Catalogue: Webinars 2020
Authors: Stephanie Eaddy, Elizabeth P. Morgan
Company: Market Logic Software
August 26, 2020
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Citation

Eaddy and Morgan (2020a, August 26). Transforming insights-driven planning at Coca-Cola. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/transforming-insights-driven-planning-at-coca-cola


Webinars

Guiding marketers with insights automation at Shell

As the world's largest mobility retailer and one of the biggest oil and gas companies, Shell's growth goals are equally monumental: double their retail business within ten years. In this webinar, James Johnstone (Head of Global Customer Insights at...

Catalogue: Webinars 2020
Authors: James Johnstone, Elizabeth P. Morgan
Companies: Shell Global, Market Logic Software
November 5, 2020
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Citation

Johnstone and Morgan (2020a, November 05). Guiding marketers with insights automation at Shell. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/guiding-marketers-with-insights-automation-at-shell


Webinars

Insights platforms explained

An insights platform is seen by many industry leaders as an enabler to becoming insights-driven, step-by-step. In this webinar, we?ll explain everything you need to know about insights platforms ? how they help you to find insights, engage the...

Catalogue: Webinars 2020
Authors: Elizabeth P. Morgan, Tim Burge
Company: Market Logic Software
December 17, 2020
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Citation

Morgan and Burge (2020a, December 17). Insights platforms explained. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/insights-platforms-explained


Webinars

Storytelling to transform insights to action

Storytelling helps insights professionals to drive change by engaging decision-makers. Effective storytelling goes beyond the data to use emotion as a key driver for decision making. In addition to human intelligence that's required to craft...

Catalogue: Webinars 2020
Authors: Elizabeth P. Morgan, Fenny Léautier, Cinny Little
Companies: Forrester, Market Logic Software, Philips International
May 28, 2020
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Citation

Morgan, Léautier and Little (2020a, May 28). Storytelling to transform insights to action. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/storytelling-to-transform-insights-to-action


Webinars

How to optimize and scale research operations to make winning decisions

Join this webinar for tips & tricks on integrating research processes and modern research methodologies with best-practice knowledge management capabilities.Markets keep changing, competitors multiplying, and new innovations can become...

Catalogue: Webinars 2021
Authors: Tim Burge, Erick Morales Donde
Companies: Market Logic Software, ZappiStore
October 1, 2021
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Citation

Burge and Morales Donde (2021a, October 01). How to optimize and scale research operations to make winning decisions. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/how-to-optimize-and-scale-research-operations-to-make-winning-decisions


Webinars

Democratizing knowledge and insights to all L'Oréal employees

In 2019, Gartner reported that almost 90% of business managers said it was important to use data to make their daily market-facing decisions. But the same study reported business managers consult four or more different data sources, including...

Catalogue: Webinars 2021
Authors: Elizabeth P. Morgan, Tim Burge, Julia Sarhy
Companies: Market Logic Software, L'Oréal
May 11, 2021
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Citation

Morgan, Burge and Sarhy (2021a, May 11). Democratizing knowledge and insights to all L'Oréal employees. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/democratizing-knowledge-and-insights-to-all-l-or-al-employees


Webinars

Drive growth with insights-driven decisions at scale

A company?s future growth depends on how business and insights teams build capabilities to make winning decisions. In this webinar, you?ll hear a perspective on how technology can enable insights-driven decision making at scale, while building an...

Catalogue: Webinars 2021
Author: Tim Burke
Company: Market Logic Software
September 2, 2021
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Citation

Burke, T. (2021a, September 02). Drive growth with insights-driven decisions at scale. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/drive-growth-with-insights-driven-decisions-at-scale


Webinars

Supercharging insights management at Mars

What's it about?Mars always strives for insights management excellence, which led them to launch their ?Zero Waste Research? initiative in 2020. . But the need to supercharge insights management meant this initiative quickly became...

Catalogue: Webinars 2022
Authors: Jennifer Greene, Blaire Stevenson, Brendan Emmerson
Companies: Market Logic Software, Mars Wrigley
February 25, 2022
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Citation

Greene, Stevenson and Emmerson (2022a, February 25). Supercharging insights management at Mars. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/supercharging-insights-management-at-mars


Webinars

Delivering business impact with an award-winning market insights platform

In this webinar, you'll learn everything you need to know about market insights platforms' how they help you to find insights, engage the business, drive intelligence, and research new insights. In a live software demo you'll see the three...

Catalogue: Webinars 2021
Authors: Elizabeth P. Morgan, Tim Burge
Company: Market Logic Software
January 21, 2021
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Citation

Morgan and Burge (2021a, January 21). Delivering business impact with an award-winning market insights platform. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/delivering-business-impact-with-an-award-winning-market-insights-platform