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Webinars

Why big consulting is eating market research's lunch

Many researchers from brands have had consulting firms like McKinsey, Bain, and BCG come into their organizations to do projects that the research department could have done for a fraction of the cost. Similarly, many researchers from agencies have...

Catalogue: Webinars 2019
Authors: Alex Gelman, Steliana Ifrim
October 1, 2019
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Citation

Gelman and Ifrim (2019a, October 01). Why big consulting is eating market research's lunch. ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org/documents/why-big-consulting-is-eating-market-research-s-lunch


Webinars

How the language of social media is reinventing idea screening

Learn how Dig Insights is using the language of social media to reinvent idea screening. This new approach reaches new consumer cohorts and supports agile innovation. It has been embraced by companies such as Netflix, Colgate, Nestlé, McDonald's,...

Catalogue: Webinars 2019
Authors: Michael Edwards, Steliana Ifrim
Company: Dig Insights
August 28, 2019
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Citation

Edwards and Ifrim (2019a, August 28). How the language of social media is reinventing idea screening. ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org/documents/how-the-language-of-social-media-is-reinventing-idea-screening


Webinars

Privacy essentials: An update for India's market research community

India is on the cusp of major changes as the country prepares to adopt its first comprehensive data protection and privacy legislation that will bring it closer in alignment to global regulatory developments that have already come into force in key...

Catalogue: Webinars 2019
Authors: Kim Smouter-Umans, Priya Lobo, Sumbul Fatima
August 8, 2019
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Citation

Smouter-Umans, Lobo and Fatima (2019a, August 08). Privacy essentials: An update for India's market research community. ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org/documents/privacy-essentials-an-update-for-india-s-market-research-community


Webinars

Key global trends impacting the practice of market research with an awarding-winning case study on automation

Our world is constantly changing, and insights professionals everywhere are faced with the ongoing challenge to adapt our methods and approaches to change with it. In this webinar, you will hear first about some of the key dimensions of that change...

Catalogue: Webinars 2019
Authors: Jackie Lorch, Samantha Bond, Reg Baker, Steliana Ifrim
Company: SKIM
July 25, 2019
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Citation

Lorch, Bond, Baker and Ifrim (2019a, July 25). Key global trends impacting the practice of market research with an awarding-winning case study on automation. ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org/documents/key-global-trends-impacting-the-practice-of-market-research-with-an-awarding-winning-case-study-on-automation


Webinars

Revolutionising the way we research emotion

Reading articles about market research and listening to what research buyers tell us they need, there continues to be a hunger for research to: 1. Capture authentic emotion 2. Deliver actionable diagnostic insight 3. Inspire the confidence to act...

Catalogue: Webinars 2019
Authors: Karen Levesley, Alison Phillips, Steliana Ifrim
Company: MM-Eye Ltd
July 12, 2019
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Citation

Levesley, Phillips and Ifrim (2019a, July 12). Revolutionising the way we research emotion. ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org/documents/revolutionising-the-way-we-research-emotion


Webinars

The great internal communication experiment

Driving insight into the hearts and minds of stakeholders is Coca-Cola Knowledge and Insight's biggest challenge. This presentation examines which communications create most engagement with internal audiences & provides guidelines to change...

Catalogue: Webinars 2019
Author: Lucy Davison
March 18, 2019
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Citation

Davison, L. (2019a, March 18). The great internal communication experiment . ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org/documents/the-great-internal-communication-experiment-


Webinars

Bitter sweet symphony

Suze is a traditional French aperitif, born in 1889. The iconic logo and the yellow brand colours are well known from posters, brasserie carafes and wall murals in French towns. But the brand itself had become quite dated. Suze was increasingly only...

Catalogue: Webinars 2019
Author: Sven Arn
Company: Happy Thinking People
March 18, 2019
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Citation

Arn, S. (2019a, March 18). Bitter sweet symphony. ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org/documents/bitter-sweet-symphony-9518


Webinars

ESOMAR Corporate Membership

So, your company is an ESOMAR Corporate member and you are either a designated member or would like to become one, but what does ESOMAR membership entail? What are your benefits and how do you access them? Angela, Sandi, Olga and Steliana make up the...

Catalogue: Webinars 2019
Authors: Sandi Vanderveldt, Angela Canin, Bianca Marcu, Steliana Ifrim, Alfonso Regalado
February 5, 2019
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Citation

Vanderveldt, Canin , Marcu , Ifrim and Regalado (2019a, February 05). ESOMAR Corporate Membership. ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org/documents/esomar-corporate-membership


Webinars

The value of machine learning in privacy

Market research is embracing insightful new sources of data. Among them, behavioural data is one of the most promising. It has proved to have an edge over survey data by overcoming human memory limitations and lack of sincerity. The challenge,...

Catalogue: Webinars 2018
Authors: Carlos Ochoa, Marcello Frattini
December 13, 2018
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Citation

Ochoa and Frattini (2018a, December 13). The value of machine learning in privacy. ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org/documents/the-value-of-machine-learning-in-privacy-9514