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Videos
Accelerating B2B sales with Big Data
How Universal Avenue increased earnings for their B2B sales team by creating advanced predictions based on internal and external data streams.
Catalogue: Big Data World 2017: Smart Data Integration
Authors: Jonatan Hedin, Stephen Kirk
January 15, 2017
Videos
Uncovering affinities and brand equity by simply listening
Exploring the creation of data-driven buyer personas combining psychographic and demographic data to know who speaks about them.
Catalogue: Big Data World 2017: Smart Data Integration
Authors: Marcello Sasso, Tim Burke
January 15, 2017
Videos
Programmatic TV meets new technology-driven TV behaviour data
The future of the television begins and ends with measurement. This session will go through the challenges and opportunities with programmatic TV and the new data sources that fuel the programmatic opportunity.
Catalogue: Big Data World 2017: Smart Data Integration
Author: Daniel Tjondronegoro
January 15, 2017
Videos
Blink of an eye
Increasing the profitability of projects by 21% by reducing the time to make sense of data by 42%.
Catalogue: Big Data World 2017: Smart Data Integration
Author: Preriit Souda
Company: KANTAR TNS Malaysia
January 15, 2017
Videos
The changing society and the future of advertising
Learning from masters of sociological thought, we understand the future of advertising already today. Say Goodbye to target audiences and media and Google. Say Hello to smart machines, liquid self-concepts and technological armed consumers!
Catalogue: Big Data World 2017: Smart Data Integration
Author: Dirk Engel
January 15, 2017
Videos
We have seen the future...
Bots are taking over moderation and analysis, snappy chat conversations are the new preferred communication mode by consumers and research will happen in the consumer context. Join us in journey together with Heineken and get a glimpse on the future.
Catalogue: Global Qualitative 2017: Back to the future
Authors: Annelies Verhaeghe, Sophie Van Neck
Company: InSites Consulting
January 11, 2017
Videos
Breaking news!
The news media has adapted extremely well to evolving technology to become even more engaging and relevant in peoples' lives. What can we learn from this to increase our impact and relevance as qualitative researchers?
Catalogue: Global Qualitative 2017: Back to the future
Author: Shobha Prasad
Company: Drshti Strategic Research Service pvt. Ltd.
January 11, 2017
Videos
How to innovate within a mature category
Can online consumers contribute to market research about fragrance, if we canât digitally transmit scents yet? Short answer: yes, most certainly. The leading global designer of fragrances and flavours IFF and innovation research...
Catalogue: Global Qualitative 2017: Back to the future
Authors: Jose Santiago, Marieke Boers
Companies: Winkle, International Flavors & Fragrances (IFF)
January 11, 2017
Videos
