Resources Library by ANA

Integrating research in crisis management decision-making

Over the last 24 months, three publicly traded, North American companies (Menu Foods, Matteland Maple Leaf Foods) have provided researchers and practitioners with ample evidence that the most valuable crisis management and communications responses...

Catalogue: Congress 2009: Leading The Way

Authors: Terence Flynn, Christian Bourque

Company: Leger

September 22, 2009

Sustainability, higher margin opportunities & economic crises

The recent economic downturn resulted in the rapid deterioration of the appeal of 'classic' luxury propositions and an equally rapid rise in the demand of a new, ethically-driven aspiration, namely the sustainable notion of premium. This presentation...

Catalogue: Congress 2009: Leading The Way

Authors: Howard R. Moskowitz, Alex Gofman, Marco Bevolo

Company: Philips International

September 22, 2009

Evaluating social mission projects in emerging & bottom of the pyramid markets

This presentation details the behaviour measurement methodology developed for reliable evaluation of Unilever Oral Care Social Mission Project targeted at children. It details the application of the methodology in small towns of Indonesia, where...

Catalogue: Congress 2009: Leading The Way

Authors: Namita Mediratta, Astiti Suhirman, Raghavan Srinivasan

Companies: KANTAR TNS Malaysia, Unilever

September 22, 2009

Building citizen dialogue

This presentation addresses developments in citizen engagement practice from the perspective of the Central Office of Information (COI), the leading commissioner and delivery agent for public engagement work within the UK public sector. The...

Catalogue: Congress 2009: Leading The Way

Authors: Fiona Wood, Tom Wormald, Jane Breeze, Brian Parry

September 22, 2009

From social engineering to social networking

Social engineering scams trading on the good names of reputable research organizations threaten to undermine the public's participation in legitimate surveys. Major scams in several countries are duping consumers in the name of research. Online...

Catalogue: Congress 2009: Leading The Way

Author: David W. Stark

Company: KANTAR TNS Malaysia

September 22, 2009

Future fuels

The presentation reviews the results of an 18 month research programme conducted for the Shell Future Fuels division beginning in August 2007 .The goal of the study was to better understand American and German driver attitudes towards alternative...

Catalogue: Congress 2009: Leading The Way

Authors: Leslie Pascaud, Duncan Macleod, Isabelle Remond

Companies: Added Value, Shell Global

September 22, 2009

Today is actually tomorrow!

CSR has become one of the important weapons of companies in increasing awareness, familiarity, favorability and reputation. Almost every company carries out a CSR activity but few measure its perceptual or real impact. This presentation shows how...

Catalogue: Congress 2009: Leading The Way

Authors: Elvan Oktar, Fatma Çelenk

Company: IRIS Network

September 22, 2009

More, more, more

This joint case study will be relevant to any marketer or researcher interested in how to increase research value through more creative engagement of participants whilst simultaneously reducing research costs. The presentation provides a new vision...

Catalogue: Congress 2009: Leading The Way

Authors: Rachel Brown, Fiona Blades

Company: MESH Experience

September 22, 2009

Sustainability as a monetary brand value

This presentation describes the results of basic research regarding the relation between sustainability and brands in general and the relevance of sustainability for brand equity in particular. The understanding of social comparison processes and the...

Catalogue: Congress 2009: Leading The Way

Author: Stephan Götze

September 22, 2009