Every single day, millions more people will decide to shop online for an FMCG category for the very first time. This is a pivotal moment for brands. It is a moment when a consumer is highly likely to change from their typical brands, and etailers have a fundamentally disruptive influence on which brands a shopper will be exposed to. Online shopping is nothing new in 2018, however FMCG shoppers are starting to participate in the e-commerce revolution at a scale not previously seen in the past decade. To reveal key trends, identify opportunities for clients and offer cautionary tales, NAILBITER digs through four years of data, on 1100 brands, across more than 30 categories and dozens of countries to reveal the comprehensive shopper journey map of the omnichannel phygital consumer. Leading e-commerce retailers, such as Amazon, are entering the market with their own product lines and their own promotion agenda. Voice assistants are now being asked to make purchases and this has its own disruptive implication to the industry. Virtual reality (VR) is also starting to serve a function within the industry, as it can be used to replicate a store environment. With consideration to a number of key trends, NAILBITER will reveal the most comprehensive shopper journey map that encompasses all shopper types in a global multi-retail environment, including brick-and-mortar, e-commerce, traditional markets, phone commerce, home delivery, click-and-collect and voice.
As a result, new digital qualitative methodologies have emerged to begin to address these and other challenges. Based on the ESOMAR Global Market Research 2018 industry report, 43% of qualitative research is conducted using online methodologies (i.e. online qualitative, mobile qualitative and online research communities) world-wide. The 12 Latin American countries that provided spend by research method indicated an average of 23% of qualitative research conducted online. The total spend on online methods worldwide is estimated to be 6% of total spend, or $2,750 million USD. The 2018, the Q3 and Q4 Greenbook Report on Industry Trends (GRIT Report) reported that respondents see automation as the most significant game-changer in research. Webcam-based interviews and mobile ethnography continue to experience a high rate of year-on-year growth at 5% and 3% growth respectively, yet there remains a significant portion of the industry who have yet to adopt these methods. The following paper provides recommendations and best practices for those looking to adopt or expand their use of digital qualitative research and automation of processes.
As a result, new digital qualitative methodologies have emerged to begin to address these and other challenges. Based on the ESOMAR Global Market Research 2018 industry report, 43% of qualitative research is conducted using online methodologies (i.e. online qualitative, mobile qualitative and online research communities) worldwide. The 12 Latin American countries that provided spend by research method indicated an average of 23% of qualitative research conducted online. The total spend on online methods worldwide is estimated to be 6% of total spend, or $2,750 million USD. The 2018, the Q3 and Q4 Greenbook Report on Industry Trends (GRIT Report) reported that respondents see automation as the most significant game-changer in research. Webcam-based interviews and mobile ethnography continue to experience a high rate of year-on-year growth at 5% and 3% growth respectively, yet there remains a significant portion of the industry who have yet to adopt these methods. The following paper provides recommendations and best practices for those looking to adopt or expand their use of digital qualitative research and automation of processes.
Every single day, millions more people will decide to shop online for an FMCG category for the very first time. This is a pivotal moment for brands. It is a moment when a consumer is highly likely to change from their typical brands, and etailers have a fundamentally disruptive influence on which brands a shopper will be exposed to. Online shopping is nothing new in 2018, however FMCG shoppers are starting to participate in the e-commerce revolution at a scale not previously seen in the past decade. To reveal key trends, identify opportunities for clients and offer cautionary tales, NAILBITER digs through four years of data, on 1100 brands, across more than 30 categories and dozens of countries to reveal the comprehensive shopper journey map of the omnichannel phygital consumer. Leading e-commerce retailers, such as Amazon, are entering the market with their own product lines and their own promotion agenda. Voice assistants are now being asked to make purchases and this has its own disruptive implication to the industry. Virtual reality (VR) is also starting to serve a function within the industry, as it can be used to replicate a store environment. With consideration to a number of key trends, NAILBITER will reveal the most comprehensive shopper journey map that encompasses all shopper types in a global multi-retail environment, including brick-and-mortar, e-commerce, traditional markets, phone commerce, home delivery, click-and-collect and voice.
As the media landscape becomes more complex and data-led, IRL experiences become a meaningful way to break through to passionate consumers, custom programs that align the complex reality we live in and experience today the physical and the digital are more needed than ever. By utilising technologies like beacons, geo-fencing, social engagement, as well as on-site activation brand lift measurement we are able to prove the effectiveness of IRL experiences.
Research complex banking themes within a financially impaired culture. Can UX research help both business and users to achieve understanding and build a relationship? We wanted to provide an easy to use, simple and intuitive digital channel to low income prospect clients, in order to increase our client base. The challenge was taken and lead by an internal team of UX designers, sponsored by the business area in charge for the digital channels. People with low income may be more reluctant and suspicious about using Itau's digital channels for banking. Reluctance may come from unfamiliarity with technology and lack of affinity with the brand. A Design Thinking approach was used to guide the project throughout five major phases: exploration, synthesis, ideation, prototyping and testing.
Research complex banking themes within a financially impaired culture. Can UX research help both business and users to achieve understanding and build a relationship?
As oil lead to Global Warming, data leads to Social Cooling. Comparing these two problems is not just intended as a warning. It offers hope, a blueprint for how to deal with this issue, and a deeper understanding of what it means to be human in our data-driven world.
In this paper we explore some of the ways access to digital technology and the internet have changed how we communicate, and what this may mean for researchers; as observers and people whose job is ultimately to listen and interpret.
Is the future of conversation silent? With people increasingly communicating by text and emojis, what does this mean for us as researchers, whose job it is to listen and interpret?