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Research papers

Tv audience segments based on viewing behaviour

The paper gives examples of new type of analyses and findings of television audience behaviour. The findings are based on analyzing respondent -level data of metered audience measurement. The YLE research department is using its own methods and...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Authors: Heikki J. Kasari, Seija Nurmi
June 15, 1992
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Citation

Kasari and Nurmi (1992a, June 15). Tv audience segments based on viewing behaviour. ANA - ESOMAR. Retrieved March 29, 2026, from


https://ana.esomar.org/documents/tv-audience-segments-based-on-viewing-behaviour


Research papers

The decline and fall of manufacturer branding

Three propositions are presented: 1. Branding control is passing from the manufacturer to the retailer- Market power has moved historically from the wholesaler to the manufacturer and now lies with the retailer - Manufacturers will become suppliers...

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?
Author: William Ramsay
June 15, 1992
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Citation

Ramsay, W. (1992a, June 15). The decline and fall of manufacturer branding. ANA - ESOMAR. Retrieved March 29, 2026, from


https://ana.esomar.org/documents/the-decline-and-fall-of-manufacturer-branding


Research papers

To find opportunities in the youth market

This paper will be presented by Yo! (Youth Opinion International). With contributions from CWA Ltd (UK); the Institut de l' Enfant (France) and Research Data Inc (USA). The paper will draw upon a long history of child and youth research in our...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?
Author: Mick Williamson
June 15, 1992
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Citation

Williamson, M. (1992a, June 15). To find opportunities in the youth market. ANA - ESOMAR. Retrieved March 29, 2026, from


https://ana.esomar.org/documents/to-find-opportunities-in-the-youth-market


Research papers

The market research market in Europe, the USA and Japan and the major economic factors influencing it

This paper discusses the limited nature of market statistics on market research spend, and describes the development of a model of major economic factors which drive the growth of research spend in the UK. The uses to which this model has been put...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Authors: Derek C. Martin, Laurence W. Hagan
June 15, 1992
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Citation

Martin and Hagan (1992a, June 15). The market research market in Europe, the USA and Japan and the major economic factors influencing it. ANA - ESOMAR. Retrieved March 29, 2026, from


https://ana.esomar.org/documents/the-market-research-market-in-europe-the-usa-and-japan-and-the-major-economic-factors-influencing-it


Research papers

Perspectives on the conference

Following the pattern established at the first ESOMAR Automotive Conference in Paris in 1990 at Geneva we set out to explore a wide range of marketing topics and their practical implications. The papers in this book, therefore, rarely deal with the...

Catalogue: ESOMAR International Automotive Marketing Conference 1992
Author: Philip Wade
June 15, 1992
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Citation

Wade, P. (1992a, June 15). Perspectives on the conference. ANA - ESOMAR. Retrieved March 29, 2026, from


https://ana.esomar.org/documents/perspectives-on-the-conference


Magazines

Marketing and research today (May 1992)

Whilst all consumer products have both sensory and image propertiesthat work together to influence the user's perceptions, the image content in fine fragrances is probably one of the highest of any product type. One of the papers in this Journal...

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
May 1, 1992
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Citation

B.V., E. (1992a, May 01). Marketing and research today (May 1992). ANA - ESOMAR. Retrieved March 29, 2026, from


https://ana.esomar.org/documents/marketing-and-research-today-may-1992-


Magazines

Marketing and Research Today (March 1992)

At the Luxemburg Congress, an award was made for the best paper on the topic selected by the ESOMAR Council which for 1991 was 'PricingResearch'.

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
March 1, 1992
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Citation

B.V., E. (1992a, March 01). Marketing and Research Today (March 1992). ANA - ESOMAR. Retrieved March 29, 2026, from


https://ana.esomar.org/documents/marketing-and-research-today-march-1992-


Magazines

Marketing and research today (November 1991)

The 'Strong' theory of advertising receives widespread support and is characterized by the beliefs that advertising increases peoples' knowledge, changes peoples'attitudes and, as a result, is capable of persuading people who have not previously...

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
November 1, 1991
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Citation

B.V., E. (1991a, November 01). Marketing and research today (November 1991). ANA - ESOMAR. Retrieved March 29, 2026, from


https://ana.esomar.org/documents/marketing-and-research-today-november-1991-


Research papers

Customer satisfaction research

This paper will cover true Customer Satisfaction Research, and the many distinct steps that are needed to achieve the goal - understanding what makes your client's customers loyal. These techniques can give a Market Research organisation dramatic new...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Webster Kehr
September 8, 1991
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Citation

Kehr, W. (1991a, September 08). Customer satisfaction research. ANA - ESOMAR. Retrieved March 29, 2026, from


https://ana.esomar.org/documents/customer-satisfaction-research