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Marketing and research today (May 1992)

Date of publication: May 1, 1992

Catalogue: Marketing and Research Today

Author: ESOMAR B.V.

Abstract:

Whilst all consumer products have both sensory and image properties that work together to influence the user's perceptions, the image content in fine fragrances is probably one of the highest of any product type. One of the papers in this Journal illustrates how research can be used to discover how consumers see fragrances and how such perceptions relate to analytical descriptive sensory data.

ESOMAR B.V.

Author

This is a long description of some author details.

Research Papers

Turning images into fragrances

Catalogue: Seminar 1991: Fine Fragrances And Fragrances In Consumer Products

Authors: Anthony A. Williams, D. J. Whittlestone, Derek C. Martin

 

June 15, 1991

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Citation

Williams, Whittlestone and Martin (1991a, June 15). Turning images into fragrances. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/turning-images-into-fragrances


Research Papers

Measuring emotions of functional fragrances

Catalogue: ESOMAR Fragrance Research Conference 2005

Authors: Stan Knoops, Lana Glazman, Jeff Schmoyer

Company: International Flavors & Fragrances (IFF)

May 15, 2005

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Citation

Knoops, Glazman and Schmoyer (2005a, May 15). Measuring emotions of functional fragrances. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/measuring-emotions-of-functional-fragrances


Research Papers

Fragrances with real impact

Catalogue: ESOMAR Fragrance Research Conference 2003

Author: Pieter Aarts

 

March 16, 2003

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Citation

Aarts, P. (2003a, March 16). Fragrances with real impact . ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/fragrances-with-real-impact-


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Citation

B.V., E. (1992a, May 01). Marketing and research today (May 1992). ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/fragrances-with-real-impact-