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Marketing and research today (May 1992)

Date of publication: May 1, 1992

Catalogue: Marketing and Research Today

Author: ESOMAR B.V.

Abstract:

Whilst all consumer products have both sensory and image properties that work together to influence the user's perceptions, the image content in fine fragrances is probably one of the highest of any product type. One of the papers in this Journal illustrates how research can be used to discover how consumers see fragrances and how such perceptions relate to analytical descriptive sensory data.

ESOMAR B.V.

Author

This is a long description of some author details.

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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

B.V., E. (1992a, May 01). Marketing and research today (May 1992). ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/marketing-and-research-today-may-1992-