Marketing and research today (May 1992)

Date of publication: May 1, 1992

Author: ESOMAR B.V.


Whilst all consumer products have both sensory and image properties that work together to influence the user's perceptions, the image content in fine fragrances is probably one of the highest of any product type. One of the papers in this Journal illustrates how research can be used to discover how consumers see fragrances and how such perceptions relate to analytical descriptive sensory data.



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Research Papers

Research Papers

Research Papers

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