Marketing and Research Today (March 1992)

Date of publication: March 1, 1992

Abstract:

At the Luxemburg Congress, an award was made for the best paper on the topic selected by the ESOMAR Council which for 1991 was 'Pricing Research'.

Type	Title	Authors
	An example of government use of public opinion polls to improve troop community relations	Authors: James Thayer
	Fad and progress in motivation research	Authors: Herta Herzog
	Methodological considerations regarding marketing research for consumer durable goods	Authors: Leif Holbaek-Hanssen
	Service after sale and studies of market for business	Authors: Archibald Maddock Crossley
	Some comments on the use of 3D and strip film	Authors: Henry Charles Briant
	The "steps-and-parts" model for polling	Authors: Stuart Carter Dodd, Chahin Turabian
	What are durable and capital goods?	Authors: N. H. Pearson
	Advertising and marketing research (French)	Authors: Philippe De Vendeuvre
	Consumers economic expectations and intentions as revealed by sample surveys	Authors: Henry Durant
	Economic forecasts with special reference to field studies	Authors: Jan van Rees