Expert Systems provide a means whereby the knowledge, experience and practices of an organisation can be brought together in easily accessible ways. Hence it becomes possible for the less knowledgeable, experienced or practiced people in an organisation to follow the paths by which the more expert practitioners in a field explore their problems and reach decisions.
In the contemporary cultural and economic context, launching a new product can only succeed if its technological evolution and market positioning correspond to the consumer's needs and stage of evolution. This first element is emphasised by the fact that a company can no longer proceed by trial and error in a dynamic, competitive and aggressive environment. If the company wants to keep a strategic position on the market, it must avail itself of methods and processes which are liable to get the most from marketing - research and development synergy. This approach implies collaboration between the Marketing and Research and Development departments on the basis of a common language which takes into account : - the researcher's technological knowledge and intuition - familiarity with the market and the environment and the market people's intuition, This common language can be obtained by an enlarged definition of the value analysis : the APTE method. This method makes it possible to establish a systematic approach of concertation and collaboration between technology and marketing.
In the contemporary cultural and economic context, launching a new product can only succeed if its technological evolution and market positioning correspond to the consumer's needs and stage of evolution. This first element is emphasised by the fact that a company can no longer proceed by trial and error in a dynamic, competitive and aggressive environment. If the company wants to keep a strategic position on the market, it must avail itself of methods and processes which are liable to get the most from marketing - research and development synergy. This approach implies collaboration between the Marketing and Research and Development departments on the basis of a common language which takes into account : - the researcher's technological knowledge and intuition - familiarity with the market and the environment and the market people's intuition, This common language can be obtained by an enlarged definition of the value analysis : the APTE method. This method makes it possible to establish a systematic approach of concertation and collaboration between technology and marketing.