Tag: "Media Mix"

ANA has found 19 results for you, in 105 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Complementarity between television and magazines

Catalogue: Seminar 1990: The Quality Of Media Information
Date: June 15, 1990
Author: Jean-Pol Thiebaut

Research papers

Advertising strategy and media mix under control (French)

Catalogue: ESOMAR Congress 1987
Date: September 1, 1987
Author: Marc Vincent

Research papers

Advertising strategy and media mix under control

Catalogue: ESOMAR Congress 1987
Date: September 1, 1987
Author: Marc Vincent

Research papers

Summing up

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?
Date: April 11, 1984
Author: Otmar Ernst

Research papers

Recent trends in the development of markets and market shares in the Federal Republic of Germany

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Date: June 15, 1972
Author: Klaus P. Landgrebe

Research papers

Advertising models in the practical application for decisions on advertising content and creative treatment and on the use of advertising media

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality
Date: June 15, 1971
Author: Arthur Juchems

Research papers

Criteria of decision on media-mix

Catalogue: Seminar 1978: The Business Of Advertising
Date: June 15, 1970
Authors: Rolf Speetzen, Wilfried Wenzel